Category: Sustainability
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Nike, Superdry, and Lacoste Face Advertising Ban for Misleading Green Claims: A Wake-Up Call for Sustainable Marketing
Nike, Superdry, and Lacoste Ads Banned Over Misleading Sustainability Claims The UK’s Advertising Standards Authority (ASA) banned ads from Nike, Superdry, and Lacoste. The brands made green claims without strong evidence. The ASA acted to stop unverified eco claims. They now use AI to find ads that may mislead. Key ASA Findings on Advertisements Nike:…
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Eco-Friendly Earners: How Sustainable Labels Boost Product Sales and Consumer Trust
Research Confirms: Sustainable Product Labels Boost Sales Consumer interest in green options grows fast. Retailers add eco-friendly labels close to the product. Amazon shows its “Climate Pledge Friendly” badge. Target uses “Target Zero.” Wayfair adds “Shop Sustainably.” Each label sits near the product details. They work to show a clear link between buying and its…
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Unlocking Green Growth: Proven Strategies for Marketing Sustainable and Organic Products with Impact
A Better Way to Market Sustainable Products: Key Insights from NYU Stern & PwC Research Consumers favor sustainable products. Yet brands struggle to market them. NYU Stern’s Center for Sustainable Business and PwC offer new ideas. Their research shows how to boost both appeal and credibility of sustainable consumer packaged goods. The Growing Business Case…
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Cotton and greenwashing dangers
Cotton is one of the most widely used fibers in the world, beloved for its softness, breathability, and versatility. However, its production raises serious environmental concerns, with impacts on water use, pesticide application, and greenhouse gas emissions. As consumers become more eco-conscious, the textile industry faces scrutiny over sustainability claims, leading to the rise of…
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Reviving Redlands Citrus Heritage: Sustainable Gifts from Old California Botanicals
Old California Botanicals Revives Redlands Citrus Heritage with Sustainable Holiday Gifts Old California Botanicals revives Redlands’ citrus past. The company offers eco-friendly, locally made gifts. Holiday shoppers in Redlands want items that are both green and local. The brand uses citrus themes to tell its story. Honoring Family Legacy Rooted in Citrus J.P. Beall runs…
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Empowering Your Future: EU’s Proposal for Enhanced Supplementary Pensions and Simplified Sustainable Financial Product Rules
European Commission Proposes Measures to Enhance Supplementary Pensions and Simplify Sustainable Finance Rules Date: 20 November 2025 Source: Directorate-General for Communication, European Commission Overview The Commission puts forward a clear plan. Its goal is to boost extra pensions and ease rules for green finance. This proposal works as one part of the EU’s Savings and…
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Brands Under Fire: Nike, Lacoste, and Superdry’s Misleading Green Claims Highlight Importance of Authentic Sustainability in Advertising
Nike, Lacoste, and Superdry Ads Banned Over Misleading Green Claims The UK Advertising Standards Authority (ASA) has tightened its rules on green claims. It banned ads from Nike, Lacoste, and Superdry. The ads made broad sustainability claims. ASA saw these claims as unproven and misleading. Nike’s “Sustainable Materials” Claim Deemed Misleading Nike ran a search…
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Unlocking Sustainability: How Eco-Friendly Products Are Changing the Hospitality Game
When Sustainable Products in Hospitality Act Like Hotel Staff: A Lighthearted Reflection Introduction Hotels face a big task. They must coordinate, stay consistent, and show true commitment. Sustainable products share these traits. They work with the same care as hotel staff. If these products could share their day, their words would match a busy team’s…
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How fashion weeks affect cotton demand
Fashion weeks across the globe stand as pivotal moments in the fashion industry, showcasing the latest trends and influencing consumer behavior. These events not only highlight designers’ creativity but also play a crucial role in shaping the demand for cotton, a fundamental fabric in the apparel sector. With cotton being a key material used in…
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Rethinking cotton for a better planet
Cotton is one of the most widely used fabrics in the world, cherished for its breathability, versatility, and comfort. However, the production of conventional cotton comes with significant environmental concerns, including high water usage, heavy pesticide application, and greenhouse gas emissions. As consumers become more aware of these issues, rethinking cotton for a better planet…
