Category: Sustainability
-
Unlocking the Green Market: Proven Strategies to Powerfully Market Sustainable and Organic Products
A Better Way to Market Sustainable Products: Insights from NYU Stern and PwC Research Sustainable products attract consumers, and research shows they work well in the market. NYU Stern’s Center for Sustainable Business and PwC have studied these items to find steps that help companies connect with buyers, invest wisely, and earn trust. Each word…
-
Greenwashing Unmasked: ASA Takes Action Against Nike, Lacoste, and Superdry for Misleading Sustainability Claims
ASA Bans Misleading Sustainability Ads from Nike, Lacoste, and Superdry The British Advertising Standards Authority (ASA) banned paid Google ads from Nike, Lacoste, and Superdry. They acted in June 2025. An AI checked the ads and found false green claims. The brands claimed they were eco-friendly, but the proof was weak. Key Findings of the…
-
Unlocking Value: The Transformative Power of Sustainable and Organic Products in Today’s Market
Creating Value from Sustainable Products: Insights from Deloitte Canada Deloitte Canada releases a new consumer sustainability report. Its report shows that business purpose and trust build loyalty in a market that values sustainability. Growing Consumer Demand for Green Products After the pandemic and rising inflation, many Canadians choose green products. Sixty-two percent say they will…
-
Unveiling the Truth: How New EU Green Claims Legislation Fights Greenwashing and Empowers Sustainable Choices
EU Initiative on Green Claims: Fighting Greenwashing and Boosting Trust The European Commission tackles greenwashing. It does so by proposing clear laws. Laws will boost trust in eco-claims. Companies now make many claims. But many claims mix truth and falsehood. The Commission’s plan aims to fix this. The Problem with Current Green Claims Consumer Confusion:…
-
Transparency in cotton retail
In today’s world, where consumers are increasingly concerned about the origins of the products they purchase, the topic of transparency in cotton retail has gained significant attention. Cotton, one of the most commonly used fibers in the fashion and textile industries, has a complex supply chain that often raises questions about ethical sourcing practices, environmental…
-
Colombian Innovations: Discover Sustainable and Organic Products for a Greener Future
Eco-Friendly Products Made in Colombia: Innovative Solutions for a Sustainable Planet Colombian entrepreneurs drive global sustainability. They develop innovative, eco-friendly products that help the environment and support social good. The initiatives below show creative ideas and clear commitment to protect our planet. Oxobiodegradable Straws by Promociones Fantásticas S.A.S The company makes oxobiodegradable straws. Sunlight and…
-
Harnessing Nature: The Ultimate Guide to Sustainable and Organic Products for a Greener Future
Aptar’s Commitment to Sustainable Products and Circular Economy Aptar leads in dispensing solutions and puts sustainability at the heart of design and work. The company links its work with the need for eco-friendly materials. It stays alert to resource limits and environmental impact. Its choices show care for the planet and meet the needs of…
-
Banned: The Truth Behind Misleading Green Claims by Nike, Superdry, and Lacoste
Nike, Superdry, and Lacoste Ads Banned Over Misleading Green Claims The UK’s Advertising Standards Authority (ASA) banned ads from Nike, Superdry, and Lacoste. The companies made green claims that are hard to trust. They used words like “sustainable materials,” “sustainable style,” and “sustainable clothing” in their paid Google ads. However, they did not show clear…
-
Unlocking Sustainability: How Eco-Friendly Products Serve Hospitality with Style and Purpose
When Your Sustainable Products Start Acting Like Hotel Staff: A Lighthearted Look at Sustainability in Hospitality Published by GCS TIMES GROUP | 1 December 2025 Sustainability in hospitality needs teamwork, steady effort, and a constant drive. Eco-friendly products work like hotel staff. They help guests and protect the planet every day. GCS TIMES GROUP shows…
-
Greenwashing Exposed: Nike, Lacoste, and Superdry’s Misleading Environmental Claims Under Scrutiny
Nike, Lacoste, and Superdry Ads Banned for Misleading Sustainability Claims by ASA The UK Advertising Standards Authority (ASA) banned ads from Nike, Lacoste, and Superdry. ASA found that each ad made vague green claims. These claims overstated how sustainable the products were. Nike’s Tennis Polo Ads Overstate Sustainability Nike showed tennis polo shirts as made…
