Category: Sustainability
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Leading the Green Revolution: A Deep Dive into Europe’s Top Ecolabel Champions for Sustainable Goods
Ecolabels in the EU: Leading Countries in Sustainable Goods The EU now labels over 100,000 products as eco friendly. These products meet strict rules. The rules protect the environment. They help buyers choose well. They support green production. Overview of the EU Ecolabel The EU Ecolabel is a sign. It is given on a voluntary…
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Understanding Consumer Willingness to Pay for Sustainable Fashion: Insights and Implications
Experimental Evidence on Consumer Willingness to Pay in the Sustainable Fashion Industry Overview This study was published on November 5, 2025, in Scientific Reports. It shows clear experimental evidence on consumer willingness to pay for sustainable fashion. The study links ideas from behavioral science with consumer choices. It uses the Theory of Planned Behavior and…
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Cotton’s upstream and downstream effects
Cotton, often termed ‘the fabric of our lives’, plays a significant role in the global economy and fashion industry. However, its production comes with a myriad of environmental concerns, making it essential to explore both the upstream and downstream effects associated with cotton. In this article, we will unpack the agronomy and farming practices behind…
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Understanding eco fashion through cotton
In today’s world, where sustainability is at the forefront of consumer choices, understanding eco fashion through cotton becomes essential for environmentally-conscious shoppers. Cotton is one of the most widely used fabrics in the fashion industry, but its production has raised significant environmental concerns. In this article, we will explore the role of cotton in sustainable…
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Unraveling Greenwashing: How Consumer Trust is Key to Sustainable Finance Investments
Greenwashing Concerns Hinder Consumer Confidence in Sustainable Finance Products A recent survey by the European Consumer Organisation (BEUC) shows that consumers do not trust sustainable finance products. The survey connects fears of greenwashing with unclear product standards. Over 10,000 people from 11 European countries, such as Belgium, France, Germany, and Spain, share this worry. They…
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Haleon’s Commitment to Sustainable Healthcare: Revolutionizing Packaging for a Greener Future
Haleon’s Commitment to Sustainable Packaging and Decarbonised Healthcare Supply Chain Haleon leads global health. It makes Sensodyne, Centrum, and Panadol. Sustainability sits at its core. It serves over a billion people. Haleon pushes better health and green goals at the same time. Sustainability Recognition and Leadership Haleon ranks 34 in Sustainability Magazine’s Top 250 Sustainability…
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The Illusion of Eco-Luxury: 7 High-End Products That Fail to Benefit the Planet
7 “Eco-Friendly” Products That Mainly Appeal to the Wealthy but Offer Limited Environmental Benefits In recent years, consumers have seen sustainability as a luxury style. Wealth and green choices now connect. Eco-friendly items promise help, yet offer little real support to our planet. Mass use and high consumption hurt the environment. Below, we list seven…
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Elevate Your Eco Game: Top 35+ Sustainable Products to Market in 2025
Eco-Friendly Products: 35+ Bestsellers for 2025 – Key Insights from Shopify India Climate change grows serious. People want eco-friendly products more. Shopify India shows 35+ trending green products. Their 2025 guide explains how to market, source, and scale eco-friendly stores with profit in view. Why Eco-Friendly Products Are a Growing Market • A study finds…
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Cotton and social sustainability
Cotton is one of the most widely used fibers in the world, integral to the clothing we wear and the textiles we use in our homes. However, its production raises important questions about social sustainability – a concept encompassing fair labor practices, community well-being, and environmental stewardship. As consumers become increasingly concerned about the social…
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Unlocking Growth: Effective Strategies for Marketing Sustainable and Organic Products
A Better Way to Market Sustainable Products: Insights from NYU Stern and PwC Research Overview Consumers now choose sustainable products. Companies face hard tasks to sell them. They must show clear business value, mix in product taste, and earn trust. NYU Stern CSB and PwC work together. Their study gives steps that build close word…
