Category: Sustainability
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Elevating Eco-Friendly Choices: Proven Strategies for Marketing Sustainable and Organic Products

A Better Way to Market Sustainable Products: Insights from NYU Stern and PwC Consumers like sustainable products. Brands face a task. They must show goods as green and strong. Researchers at NYU Stern’s Center for Sustainable Business and PwC share clear steps. They point sellers to boost trust, charm, and profit when promoting eco-friendly CPGs.…
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How to avoid harmful cotton practices

Cotton is one of the most widely used fabrics in the world, found in everything from clothing to home textiles. However, the environmental impact of conventional cotton farming raises serious concerns. From excessive water use to harmful pesticide application, the production of cotton often leaves a detrimental footprint. In this article, we’ll explore the common…
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Revolutionizing Energy Storage: Sustainable Sodium-Ion Batteries from Wood Industry By-Products

Sustainable Batteries from Wood Industry By-Products: The Thuringian Forest Battery Introduction Researchers in Thuringia, Germany work on sustainable energy. They use lignin—a by-product of wood and pulp—to build a sodium-ion battery. The project, ThüNaBsE, uses lignin from the wood industry. It aims to produce batteries that are cost-effective, efficient, and kind to nature. The battery…
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Harnessing the Sun: Revolutionary ‘Artificial Leaf’ Converts CO₂ into Sustainable Chemicals

Scientists Develop Sustainable Artificial “Leaf” to Convert CO₂ into Valuable Chemicals Researchers at the University of Cambridge design a solar-powered semi-artificial leaf. They mimic photosynthesis in nature. The device uses CO₂, water, and sunlight. It converts these inputs into useful chemicals. The design relies on simple links. Each word bonds closely to the next, easing…
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Navigating the Sustainable Finance Landscape: Overcoming Greenwashing Concerns for Consumer Trust

Greenwashing Concerns Hinder Consumer Confidence in Sustainable Finance: BEUC Survey Insights A pan‐European survey by BEUC shows that consumers fear greenwashing. Consumers join in 11 nations such as Belgium, France, Germany, Italy, the Netherlands, and Spain. Survey words directly connect: greenwashing risks lower trust. Finance products aim for a true sustainable mark. Key Survey Findings…
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Elevate Your Space Sustainably: Discover Wilkhahn’s Award-Winning WiChair and Its Commitment to Eco-Friendly Design

Wilkhahn’s WiChair Wins 2026 German Sustainability Award Products Date: November 5, 2025 Source: InteriorDaily.com Overview Wilkhahn, a German maker of furniture, earned the 2026 German Sustainability Award Products for its new WiChair. The award, set in the resources-transformation group, looks at how the chair mixes good support, lasting strength, and eco-friendly design. Each word here…
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Unlocking Consumer Value: Exploring Willingness to Pay for Sustainable Fashion Products

Experimental Evidence on Consumer Willingness to Pay in Sustainable Fashion Published in Scientific Reports on November 5, 2025, Cascavilla et al. show robust experimental proof. Their work tests consumer purchase intention (PI) and willingness to pay (WTP) in sustainable fashion. The study uses circular product features and shifts behavior as its focus. Context and Importance…
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Are cotton clothes bad for the environment?

Cotton is one of the most popular natural fibers in the world, often regarded as a staple for clothing and textiles. However, the question on many people’s minds is: are cotton clothes bad for the environment? As we delve deeper into the environmental impacts of cotton farming, we’ll uncover the surprising consequences associated with water…
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Water recycling in cotton industries

Water recycling in cotton industries is becoming an increasingly crucial topic as the world grapples with water scarcity and the need for sustainable agricultural practices. Cotton, one of the most widely used natural fibers, requires significant amounts of water during its cultivation and processing. Given the environmental challenges, it is essential to explore innovative solutions…
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Andersen Windows Leads the Charge in Sustainable Innovation with New Environmental Product Declarations

Andersen Windows Advances Sustainability with New Environmental Product Declarations Covering 14 Window Products Commitment to Transparency and Environmental Stewardship On November 4, 2025, Andersen Windows announced three new Environmental Product Declarations. Andersen Windows is a top North American maker of windows and doors. The company issued these documents for 14 window products from its 100…