Category: Sustainable Living
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Rebuild Your Wardrobe with Purpose
In a world where fast fashion dominates our shopping habits, the need to Rebuild Your Wardrobe with Purpose has never been more urgent. Each season, we find ourselves drawn to the latest trends—new fabrics, styles, and events to dress for—only to discover that these choices seldom reflect who we truly are or the world we…
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Unlocking Consumer Behavior: What Shoppers Really Value in Sustainable Health and Beauty Products
Shoppers Prioritize Factors Beyond Ecolabels in Sustainable Personal Care Purchases A recent comprehensive study by Stanford Graduate School of Business marketing professor Yewon Kim and University of Rochester’s Kristina Brecko reveals that while sustainable product claims in personal care proliferate, most consumers prioritize other purchasing factors over ecolabels. Key Study Insights Product Claims and Market…
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Let Your Clothes Reflect Your Values
In a world where the choices we make every day can either contribute to or combat the pressing issue of climate change, it has never been more essential to ensure that our personal expression aligns with our values. Enter the movement of sustainable fashion, where every piece of clothing you wear becomes a reflection of…
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Unlocking the Secrets of Consumer Behavior: What Drives Demand for Eco-Friendly and Organic Products?
Consumer Behaviour for Eco-Friendly Products: Key Insights Overview A December 2022 study published in the International Journal of Food Sciences and Nutrition by Nikita Yadav investigates the factors influencing consumer demand for eco-friendly (green) products. The study challenges the common belief that higher prices significantly deter consumers from purchasing green products, instead highlighting other critical…
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Green Style is Smart Style
In a world increasingly aware of the impact of our choices on the environment, the phrase ‘Green Style is Smart Style’ resonates more than ever before. Imagine opening your closet to find pieces that not only make you look good but also do good for the planet—this is the heart of sustainable fashion. As the…
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The Truth About Eco-Friendly Products: Navigating Sustainability in a Greenwashed Marketplace
Are Eco-Friendly Products Better for the Planet? Eco-friendly products have become commonplace, with labels promising sustainability and reduced environmental harm. However, evaluating their true impact requires understanding what “eco-friendly” means, how these goods are produced, and the challenges posed by marketing tactics like greenwashing. The Boom of Eco-Friendly Labels The global market for eco-friendly products…
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Unlearn Fast Fashion Habits
In a world dominated by rapid trends and disposable culture, unlearning fast fashion habits has never been more vital. Fast fashion—characterized by quick production cycles, mass-market appeal, and ever-changing styles—has entrenched itself deeply into our wardrobes and our shopping habits. But what are we sacrificing for this convenience? As environmentally conscious consumers, it’s imperative to…
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Unlocking Consumer Loyalty: Why Sustainable Labels Drive Sales Success in Today’s Marketplace
Research Shows Sustainable Labels Boost Product Sales As consumer demand for environmentally responsible products surges, retailers increasingly use sustainability labels to highlight eco-friendly attributes. Prominent examples include Amazon’s “Climate Pledge Friendly,” Target’s “Target Zero,” and Wayfair’s “Shop Sustainably” badges. These labels provide shoppers with clearer insights into the environmental impact of their purchases. Key Findings…
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Rethinking Fashion from the Ground Up
Fashion is not just about clothing; it is an expression of who we are and the values we stand for. As we stand at a crossroads with the environment and the fashion industry, it’s time for us to take a step back and rethink fashion from the ground up. We are living in a time…
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Unlocking Customer Loyalty: A Comprehensive Framework for Continuous Purchasing of Sustainable Products
Antecedents of Continuous Purchase Behavior for Sustainable Products: An Integrated Conceptual Framework and Review Published in Journal of Consumer Behaviour, Volume 24, Issue 4 (2025) Authors: Purva Agarwal, Divesh Kumar, Rajesh Katiyar DOI: https://doi.org/10.1002/cb.2487 Overview This 2025 study by Agarwal et al. explores the persistent challenge of encouraging continuous purchasing of sustainable products despite growing…
