Tag: Eco News
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Transforming Consumer Choices: The Strategic Marketing of Sustainable and Organic Products
A Better Way to Market Sustainable Products: Insights from NYU Stern and PwC Research As consumer demand for sustainable products grows, companies face challenges in effectively marketing these goods to realize their full value. New research by NYU Stern’s Center for Sustainable Business (CSB) and PwC offers practical guidance to help marketers navigate this complex…
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Eco-Friendly Essentials: 35+ Trendsetting Organic Products for 2025 to Elevate Your Sustainable Lifestyle
Eco-Friendly Products: 35+ Bestsellers to Watch in 2025 Climate change awareness grows, and consumers now seek sustainable products. Shopify outlines 35+ trending eco-friendly goods for 2025, giving tips for those who launch or scale green businesses. Why Eco-Friendly Products Matter Consumer Trends: • Consumers choose sustainable items now; 64% do so at purchase. • They…
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Ultimate Guide to Sustainable & Organic Products: Top 35 Bestsellers for 2025
Eco-Friendly Products: 35+ Bestsellers to Watch for 2025 As global attention on climate change intensifies, consumers are increasingly prioritizing eco-friendly products. According to recent studies, 64% of consumers rank sustainability as a key purchasing factor, and 80% are willing to pay a premium—up to 9.7% more—for products that are locally sourced, use eco-friendly materials, and…
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Unlocking Sustainable Success: A Guide to Net Zero Strategies for Business Transformation
Capgemini’s Sustainability Framework for Your Net Zero Journey Driving Resilience and Long-Term Business Value Capgemini treats sustainability as a key lever. They use it to build resilience and to secure a competitive edge as climate risks grow. Their research shows that 75% of executives view sustainability as more than a rule to follow. They see…
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Embrace the Future: A Comprehensive Guide to Sustainable and Organic Products for a Greener Tomorrow
Sustainability Framework for Your Net Zero Journey – Capgemini Capgemini, a global leader in technology consulting and sustainable business services, offers a robust sustainability framework designed to help organizations navigate their net zero transition effectively. Recognizing sustainability as a critical competitive advantage, Capgemini empowers businesses to embed environmental goals into their core strategies, accelerating resilience…
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Leading the Green Revolution: A Deep Dive into Europe’s Top Ecolabel Champions for Sustainable Goods
Ecolabels in the EU: Leading Countries in Sustainable Goods The EU now labels over 100,000 products as eco friendly. These products meet strict rules. The rules protect the environment. They help buyers choose well. They support green production. Overview of the EU Ecolabel The EU Ecolabel is a sign. It is given on a voluntary…
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Leading the Charge: Which EU Countries Excel in Ecolabeled Sustainable Products?
Ecolabels in the EU: Leading Countries in Sustainable Goods As of November 2025, over 100,000 products marketed within the European Union proudly bear the EU Ecolabel, a certification that identifies goods and services meeting high environmental standards. This growing trend reflects the increasing consumer and market demand for sustainable products across various sectors. What is…
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Understanding Consumer Willingness to Pay for Sustainable Fashion: Insights and Implications
Experimental Evidence on Consumer Willingness to Pay in the Sustainable Fashion Industry Overview This study was published on November 5, 2025, in Scientific Reports. It shows clear experimental evidence on consumer willingness to pay for sustainable fashion. The study links ideas from behavioral science with consumer choices. It uses the Theory of Planned Behavior and…
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Consumer Insights on Sustainable Fashion: Understanding Willingness to Pay and Purchase Intentions for Eco-Friendly Products
Experimental Evidence on Consumers’ Willingness to Pay in the Sustainable Fashion Industry Published: November 5, 2025 | Scientific Reports, Volume 15, Article 38752 Authors: Alessandro Cascavilla, Rocco Caferra, Andrea Morone, Piergiuseppe Morone Overview This study investigates consumer purchase intentions and willingness to pay (WTP) for sustainable fashion products, focusing on the leather goods sector. Using…
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Unraveling Greenwashing: How Consumer Trust is Key to Sustainable Finance Investments
Greenwashing Concerns Hinder Consumer Confidence in Sustainable Finance Products A recent survey by the European Consumer Organisation (BEUC) shows that consumers do not trust sustainable finance products. The survey connects fears of greenwashing with unclear product standards. Over 10,000 people from 11 European countries, such as Belgium, France, Germany, and Spain, share this worry. They…
