Tag: Green Business
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Confronting Greenwashing: Why Consumer Trust in Sustainable Finance Products is at Risk
Greenwashing Fears Hindering Consumer Confidence in Sustainable Finance Products A recent survey by the European Consumer Organisation (BEUC) highlights growing consumer apprehension about greenwashing, which is undermining trust and deterring investments in sustainable finance products across Europe. Key Findings from the BEUC Survey Survey Scope: More than 10,000 consumers from 11 European countries, including Belgium,…
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Navigating the Sustainable Finance Landscape: Overcoming Greenwashing Concerns for Consumer Trust
Greenwashing Concerns Hinder Consumer Confidence in Sustainable Finance: BEUC Survey Insights A pan‐European survey by BEUC shows that consumers fear greenwashing. Consumers join in 11 nations such as Belgium, France, Germany, Italy, the Netherlands, and Spain. Survey words directly connect: greenwashing risks lower trust. Finance products aim for a true sustainable mark. Key Survey Findings…
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Elevating Sustainability: How Wilkhahn’s WiChair Redefines Eco-Friendly Furniture Design
Wilkhahn’s WiChair Wins 2026 German Sustainability Award Products German furniture maker Wilkhahn has been awarded the prestigious 2026 German Sustainability Award Products for its innovative WiChair, in the resources-transformation category. This accolade highlights outstanding achievements in sustainable design across Europe. Award Highlights The WiChair was recognized for its exceptional blend of ergonomic comfort, longevity, and…
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Elevate Your Space Sustainably: Discover Wilkhahn’s Award-Winning WiChair and Its Commitment to Eco-Friendly Design
Wilkhahn’s WiChair Wins 2026 German Sustainability Award Products Date: November 5, 2025 Source: InteriorDaily.com Overview Wilkhahn, a German maker of furniture, earned the 2026 German Sustainability Award Products for its new WiChair. The award, set in the resources-transformation group, looks at how the chair mixes good support, lasting strength, and eco-friendly design. Each word here…
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Unlocking Sustainability: The Ultimate Guide to Best-Selling Eco-Friendly Products for 2025
Eco-Friendly Products: 35+ Bestsellers to Watch in 2025 As climate change concerns intensify, consumer demand for sustainable goods skyrockets. According to research cited by Shopify Philippines, 64% of consumers prioritize sustainability in purchasing decisions, with 80% willing to pay a premium—up to 9.7% more—for eco-friendly products that are locally sourced, made with green materials, and…
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Unlocking Consumer Value: Exploring Willingness to Pay for Sustainable Fashion Products
Experimental Evidence on Consumer Willingness to Pay in Sustainable Fashion Published in Scientific Reports on November 5, 2025, Cascavilla et al. show robust experimental proof. Their work tests consumer purchase intention (PI) and willingness to pay (WTP) in sustainable fashion. The study uses circular product features and shifts behavior as its focus. Context and Importance…
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Navigating Sustainable Fashion: Understanding Consumer Willingness to Pay for Eco-Friendly Products
Experimental Evidence on Consumers’ Willingness to Pay in Sustainable Fashion Published: November 5, 2025, in Scientific Reports Authors: Alessandro Cascavilla, Rocco Caferra, Andrea Morone, Piergiuseppe Morone Overview This study investigates consumer purchase intentions and willingness to pay (WTP) for sustainable products within the fashion industry, focusing on leather goods with varying degrees of circularity. Grounded…
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Embracing Culture and Sustainability: The Transformative Power of OCOP Products in Vietnam’s Economic Landscape
OCOP Products: Bridging Local Culture and Sustainable Economic Value in Vietnam The recent Autumn Fair 2025 at the Vietnam Exposition Centre in Hanoi showcased the growing significance of OCOP (One Commune, One Product) branded products, highlighting their role as “cultural ambassadors” that carry rich local stories and identities. These products are increasingly recognized not only…
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Andersen Windows Leads the Charge in Sustainable Innovation with New Environmental Product Declarations
Andersen Windows Advances Sustainability with New Environmental Product Declarations Covering 14 Window Products Commitment to Transparency and Environmental Stewardship On November 4, 2025, Andersen Windows announced three new Environmental Product Declarations. Andersen Windows is a top North American maker of windows and doors. The company issued these documents for 14 window products from its 100…
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Revolutionizing Energy Storage: Sustainable Sodium-Ion Batteries from Wood By-Products
Building Sustainable Sodium-Ion Batteries from Wood Industry By-Products Overview In response to the urgent demand for sustainable and resource-efficient energy storage technologies, Fraunhofer researchers and their project partners have pioneered a sodium-ion battery system using lignin—a by-product of the wood and pulp industry. This innovative approach leverages locally available, environmentally friendly materials to create cost-effective,…
