Tag: Green Business
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Unlocking Sustainable Choices: Understanding Malaysian Consumers’ Green Purchasing Behavior
Summary: Fostering a Clean and Sustainable Environment through Green Product Purchasing Behavior – Insights from Malaysian Consumers Overview A November 2021 study published in Sustainability examines factors influencing Malaysian consumers’ green product purchasing behavior amidst rapid economic growth and environmental concerns. The research aims to identify key sustainability drivers that motivate consumers in Malaysia to…
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Building a Greener Future: Exploring LANXESS’s Commitment to Sustainable and Organic Products
LANXESS Sustainable Product Portfolio: Driving Climate-Neutral Innovation by 2050 Commitment to Climate-Neutral Products and Circularity LANXESS is dedicated to transforming its entire product portfolio to achieve climate neutrality by 2050. This ambitious goal underpins their corporate strategy and is central to their innovation, product development, and supply chain management. The company emphasizes: Climate-Neutral and Circular…
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Consumer Insights on Sustainable Financial Products: Clarity and Transparency Demanded
BaFin Survey Reveals German Consumers Demand Clear Rules on Sustainable Financial Products The Federal Financial Supervisory Authority (BaFin) conducted a representative online survey in June 2025 exploring German consumers’ attitudes toward sustainable financial products. The findings underscore a strong and growing consumer interest, coupled with clear expectations for transparency and integrity in sustainability claims. Key…
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Navigating India’s Sustainable Consumer Landscape: Insights on Organic Choices and Environmental Engagement
Sustainability Is Integral to India’s Consumer Behavior, Not Just Marketing Key Insights from Bain & Company’s Global Survey Climate Change as Top Concern: Nearly 80% of Indian consumers are “very” or “extremely” concerned about sustainability and climate change, ranking it above politics, finances, and personal well-being. Cultural and Circumstantial Drivers: Unlike many regions where sustainable…
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Navigating Sustainability: Understanding the EU’s Ecodesign for Sustainable Products Regulation (ESPR)
Where Product Design and Compliance Collide: The EU’s Ecodesign for Sustainable Products Regulation (ESPR) Date: July 24, 2025 Author: Mike Schmidt, AEM Director of Industry Communications Source: Association of Equipment Manufacturers (AEM) Introduction to ESPR The Ecodesign for Sustainable Products Regulation (ESPR), effective since July 2024, represents a transformative approach within the European Union’s Green…
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Unmasking Sustainability: 5 Essential Tips to Identify Genuine Organic Products
Green or Greenwashed? 5 Ways to Spot Truly Sustainable Products In today’s market, sustainability is a powerful selling point, but distinguishing genuinely eco-friendly products from greenwashed ones is increasingly challenging. Greenwashing—where companies exaggerate or falsely promote their environmental credentials—misleads consumers and undermines real sustainability efforts. The Problem of Greenwashing The World Economic Forum highlights greenwashing…
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Embracing Eco-Friendly: How Consumers are Shifting Towards Sustainable Products with Confidence
Customers Increasingly Embrace Eco-Friendly Products: Debunking the “Sustainability Liability” Myth Background: The Sustainability Liability Concept For years, eco-friendly products—from detergents to tires—were often perceived by consumers as less effective than their conventional counterparts. This belief, known as the “sustainability liability,” suggested that making products green required sacrificing performance. This perception deterred some companies from investing…
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Unlocking the Green Market: Understanding Consumer Trends in Sustainable and Organic Products
Consumer Buying Trends for Sustainable Products: Insights from Deloitte US Overview Deloitte’s report, Unpacking the Sustainability Dilemma: How Consumer Values Become Choices, coauthored with the Ad Council, offers an in-depth analysis of the challenges consumers face when trying to make sustainable purchases. It highlights the tension between personal interests and sustainability values and provides strategies…
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Navigating the Truth Behind Sustainable Products: What Shoppers Prioritize Beyond Ecolabels
Shoppers Look Beyond Ecolabels When Buying Sustainable Products Overview A study by Stanford Graduate School of Business marketing professor Yewon Kim and University of Rochester’s Kristina Brecko reveals that while the market for environmentally and socially responsible personal care products has grown significantly, shoppers often prioritize factors other than sustainability when making purchases. Despite public…
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Explore the Best Eco-Friendly Products of 2025: A Comprehensive Guide to Sustainable Living
Best Eco-Friendly Products of 2025: Tested and Reviewed by CNN Underscored As part of CNN Underscored’s Earth Week, a comprehensive review has spotlighted 34 top-performing eco-friendly products for 2025. These selections focus on reducing waste and supporting sustainable living across home, fashion, beauty, and tech categories. Here’s a detailed summary of their best picks: Eco-Friendly…
