Tag: Green Business
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Embracing a Greener Future: LANXESS’s Commitment to Sustainable and Organic Products
LANXESS Sustainable Product Portfolio: Driving Climate-Neutral Innovations by 2050 Commitment to Climate-Neutral Products LANXESS, a global specialty chemicals company headquartered in Cologne, is committed to transforming its entire product portfolio to achieve climate neutrality by 2050. This ambitious goal guides the company’s innovation strategies, sustainable supply chain management, and new product development efforts aimed at…
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Unlocking Health and Sustainability: Lidl’s New Live Well Logo for Organic and Sustainable Choices
Lidl Launches Live Well Logo to Highlight Healthy, Sustainable Products On 21 August 2025, Lidl GB introduced the Live Well logo, an innovative health and sustainability marker for its own-label products. This initiative positions Lidl as the first UK discount supermarket to adopt a combined health and environmental standard, helping shoppers easily identify products that…
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Measuring Sustainable Consumption: Developing a Comprehensive Scale for Eco-Friendly Clothing Choices
Developing a Scale for Measuring Sustainable Consumption of Clothing Products (SCCP) Background: Industry Challenges and Research Gaps The clothing industry faces intense scrutiny for its role in environmental degradation and unethical labor practices, largely fueled by mass production and overconsumption. While many companies adopt sustainability as a marketing strategy, the concept of Sustainable Consumption of…
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Exploring Consumer Attitudes Towards Sustainable Fast Fashion: Insights from the UK
Consumer Attitude towards Sustainability of Fast Fashion Products in the UK: A Summary Background and Context The fashion industry, ranking third globally behind automotive and technology, produces over 150 billion garments annually. In the UK, clothing consumption per capita (26.7 kg) significantly exceeds other European nations, driving a fast-growing £32 billion fashion sector. This industry…
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Empowering Sustainable Manufacturing: How Makersite’s $70 Million Funding Revolutionizes Eco-Friendly Product Design
Makersite Secures $70 Million to Advance Sustainable Product Design for Manufacturers Date: July 22, 2025 Source: ESG Today Overview Stuttgart-based Makersite, a pioneering supply chain data company, has successfully raised €60 million (approximately $70 million USD) in a Series B funding round. This investment is geared towards enhancing Makersite’s AI-powered platform that enables manufacturers to…
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Elevate Your Brand: 13 Inspiring Examples of Sustainable Marketing Strategies for Eco-Conscious Businesses
13 Examples of Sustainable Marketing: Strategies for Environmental and Social Impact Sustainable marketing integrates environmental, social, and governance (ESG) principles into a brand’s promotional strategies, enhancing reputation, customer engagement, and sales while supporting sustainable development. Highlighting real-world examples, this guide presents 13 effective sustainable marketing tactics. 1. Share Sustainability Content on Social Media Brands like…
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Green Gifting: 10 Expert-Approved Ways to Celebrate a Sustainable Holiday Season
10 Easy Ways to Have a Sustainable Holiday, According to Experts The holiday season, spanning from Thanksgiving to year-end celebrations, is notorious for generating excessive waste. Ryan Zimmerman, Director of Communications & Partnerships at Grove Collaborative — the world’s first plastic-neutral retailer — shares practical tips and product recommendations to help consumers embrace a more…
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Unlocking Sustainable Manufacturing: The Crucial Links Between Carbon Footprint Methodologies, Product Development, and Regulatory Compliance
Linking Carbon Footprint Methodologies and Environmental Protection via Sustainable Product Development in China Overview A recent study published in Scientific Reports (2025) examines how carbon footprint methodologies (CFM) influence environmental protection (EP) through sustainable product development (SPD), with regulatory compliance moderating these relationships. The research focuses on China’s manufacturing sector, a key global player marked…
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Rising Demand for Sustainability: Nearly 50% of U.S. Consumers Purchase Eco-Friendly Products, Survey Finds
Survey Reveals Nearly Half of U.S. Consumers Purchase Sustainable Products A recent GlobeScan survey, conducted in March 2025 with over 1,000 American respondents, highlights a rising trend in consumer preference for sustainable products in the United States. Key findings include: Growing Demand: Nearly 49% of U.S. consumers reported buying an environmentally friendly product within the…
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Unlocking Consumer Behavior: What Shoppers Really Value in Sustainable Health and Beauty Products
Shoppers Prioritize Factors Beyond Ecolabels in Sustainable Personal Care Purchases A recent comprehensive study by Stanford Graduate School of Business marketing professor Yewon Kim and University of Rochester’s Kristina Brecko reveals that while sustainable product claims in personal care proliferate, most consumers prioritize other purchasing factors over ecolabels. Key Study Insights Product Claims and Market…
