Tag: Green Business
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The Truth About Eco-Friendly Products: Navigating Sustainability in a Greenwashed Marketplace

Are Eco-Friendly Products Better for the Planet? Eco-friendly products have become commonplace, with labels promising sustainability and reduced environmental harm. However, evaluating their true impact requires understanding what “eco-friendly” means, how these goods are produced, and the challenges posed by marketing tactics like greenwashing. The Boom of Eco-Friendly Labels The global market for eco-friendly products…
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Unlocking Consumer Loyalty: Why Sustainable Labels Drive Sales Success in Today’s Marketplace
Research Shows Sustainable Labels Boost Product Sales As consumer demand for environmentally responsible products surges, retailers increasingly use sustainability labels to highlight eco-friendly attributes. Prominent examples include Amazon’s “Climate Pledge Friendly,” Target’s “Target Zero,” and Wayfair’s “Shop Sustainably” badges. These labels provide shoppers with clearer insights into the environmental impact of their purchases. Key Findings…
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Unlocking Customer Loyalty: A Comprehensive Framework for Continuous Purchasing of Sustainable Products
Antecedents of Continuous Purchase Behavior for Sustainable Products: An Integrated Conceptual Framework and Review Published in Journal of Consumer Behaviour, Volume 24, Issue 4 (2025) Authors: Purva Agarwal, Divesh Kumar, Rajesh Katiyar DOI: https://doi.org/10.1002/cb.2487 Overview This 2025 study by Agarwal et al. explores the persistent challenge of encouraging continuous purchasing of sustainable products despite growing…
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Unlocking Consumer Trust: The Rise of Eco-Friendly Products and Their Effective Performance
Customers Increasingly Embrace Eco-Friendly Products: New Research Dispels Performance Myths Overview Recent research from the Kellogg School of Management challenges the long-held belief that eco-friendly products are less effective than their conventional counterparts. This “sustainability liability” perception has historically caused companies to hesitate in developing sustainable alternatives. However, new evidence shows that consumers now view…
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Conscious Choices: The Top 10 Sustainable and Organic Products Leading the Way to a Greener Future
Top 10 Sustainable Consumer Products: Innovations Driving a Greener Future In a world increasingly conscious of environmental impact, consumer choices play a crucial role in fostering sustainability. While governmental and corporate actions are vital, individual purchasing decisions have never been more significant. This month’s Top 10 Sustainable Consumer Products from Sustainability Magazine highlights how corporate…
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Sustainable Manufacturing: Principles and Tools of Eco-Design for a Greener Future
Summary: Retracted Article Review – Eco-Design of Products and Processes for Sustainable Manufacturing Article Overview: The March 2024 article titled "Eco-Design of Products and Processes: A Review on Principles and Tools for Sustainable Manufacturing" was published in E3S Web of Conferences but later retracted due to concerns over citation manipulation and inappropriate references, compromising the…
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Empowering Sustainability: Your Essential Guide to the Ecodesign for Sustainable Products Regulation (ESPR) and Readiness Assessment Tool
Preparing for the EU’s Ecodesign for Sustainable Products Regulation (ESPR): WBCSD’s Readiness Assessment Tool On April 16, 2025, the European Commission advanced sustainable product policy by adopting the Ecodesign and Energy Labelling Working Plan 2025–2030. This initiative emphasizes making sustainable products the norm across the EU, introducing upcoming Delegated Acts that will stipulate clear requirements…
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Elevate Your Eco-Impact: Exploring the Latest Innovations in Sustainable and Organic Food Packaging
Emerging Trends in Sustainable Packaging of Food Products: An Updated Review Published: May 26, 2025 Source: Journal of Natural Fibers, Volume 22, Issue 1 Authors: Muhammad Tayyab Arshad et al., University Institute of Food Science and Technology, The University of Lahore, Pakistan Introduction Food safety and quality are critical challenges globally, exacerbated by complex supply…
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Transforming Waste into Wealth: The Feasibility of Upcycling Human Excreta for Sustainable Seedling Production
Upcycling Human Excreta-Derived Products for Sustainable Seedling Production: Key Feasibility Insights A groundbreaking study published in Agricultural Water Management (June 2025) explores the promising potential of using human excreta-derived co-compost and domestic wastewater to support sustainable seedling production. This research aligns with the circular bioeconomy framework, emphasizing resource recovery and reuse to foster environmentally friendly…
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Turning Tides: Expert Insights on Transforming Plastic Waste into Sustainable Products
Six Experts Discuss Innovations in Sustainable Products from Plastic Waste In a recent Thermo Fisher Scientific webinar series titled “Sustainable Products from Plastic Waste”, six leading experts shared cutting-edge insights into challenges and advancements in recycling complex plastic materials. The series highlighted innovative recycling methods, analytical techniques, and material development strategies aimed at promoting a…