Tag: Green Business
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Navigating the Green Mirage: ASA’s Bold Stand Against Misleading Sustainability Claims by Nike, Lacoste, and Superdry
ASA Bans Misleading Sustainability Ads by Nike, Lacoste, and Superdry in UK The British Advertising Standards Authority (ASA) stops paid Google ads from Nike, Lacoste, and Superdry. The brands claim their products are highly sustainable. ASA finds their claims false. ASA uses AI tools to scan ads for greenwashing in retail fashion. Key Findings and…
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Embrace Sustainability: Discover Eco-Friendly Innovations at Chennai’s Kuppai Thiruvizha Exhibition
‘Kuppai Thiruvizha’ Exhibition Showcases Reusable and Eco-Friendly Products in Chennai In July 2025, the Citizen consumer and civic Action Group (CAG) organized ‘Kuppai Thiruvizha,’ an exhibition highlighting products made from reusable and sustainable materials. Held at Justice Basheer Ahmed Sayeed College for Women in Chennai, the event featured 24 stalls showcasing a vibrant array of…
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Eco-Friendly Essentials: 38 Must-Have Sustainable Products for 2026
Eco-Friendly Products: 38 Bestsellers To Watch in 2026 Climate change grows. Consumers choose sustainability. A Shopify Singapore blog post, updated in December 2025, lists 35 eco-friendly products. They show trending items for 2026. The post explains how to find, market, and grow sustainable brands. Why Eco-Friendly Products Matter • Consumers need sustainability. Sixty-four percent choose…
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Unlocking Consumer Trust: Why Sustainable Labels Drive Sales Success
Research Confirms: Sustainable Labels Boost Product Sales As consumer interest in sustainability rises, many retailers are prominently labeling products with sustainability certifications. Popular programs include Amazon’s “Climate Pledge Friendly,” Target’s “Target Zero,” and Wayfair’s “Shop Sustainably.” These labels provide shoppers with transparent insights into a product’s environmental impact, aiming to guide more eco-conscious purchases. Key…
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Mastering the Green Market: Proven Strategies for Effectively Marketing Sustainable and Organic Products
A Better Way to Market Sustainable Products: Insights from NYU Stern and PwC Overview Consumers favor sustainable products. Companies face challenges when marketing these goods. They need to prove the business case, balance sustainability with popular features, and deliver clear messages. NYU Stern’s Center for Sustainable Business and PwC join efforts. They offer research-backed tips…
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Unlocking Growth: Mastering the Marketing of Sustainable and Organic Products
A Better Way to Market Sustainable Products: Insights from NYU Stern & PwC Research Sustainable products enjoy increasing consumer preference, yet companies face challenges in effectively marketing them to realize growth and justify investment. Recent research by NYU Stern’s Center for Sustainable Business (CSB) and PwC sheds light on strategies that connect with customers, build…
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Transforming Consumer Choices: The Push for Sustainable and Organic Products in the Circular Economy
Making Sustainable Products the Norm: EU’s Ambitious Push Towards a Circular Economy The European Commission will launch the Sustainable Products Initiative. This policy makes sustainable products the norm in Europe. It appears in the Circular Economy Action Plan and will arrive by the end of 2021. The plan builds responsible supply chains, cuts waste, and…
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Navigating the Green Market: Why Shoppers Look Beyond Ecolabels for Sustainable Products
Shoppers Look Beyond Ecolabels When Buying Sustainable Products Consumer Behavior vs. Sustainability Claims Despite a surge in environmentally and socially responsible personal care products over the past decade, shoppers often prioritize factors other than sustainability when making purchases. A study led by Stanford Graduate School of Business assistant professor Yewon Kim and University of Rochester’s…
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Dive into Clean: Discovering the Best Sustainable & Organic Body Washes for a Healthier You and Planet
Best Sustainable Body Washes – Consumer Reports Published: December 2, 2025 Author: Sydney Cook Photo Credit: Getty Images Overview Consumer Reports and Made Safe and Made Wise work together. They checked over 100 body wash products. They link each product to its ingredients. Many products bring health or environmental worries. Yet CR spots products that…
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Greenwashing Exposed: Nike, Lacoste, and Superdry’s Misleading Sustainability Claims Under Fire
Nike, Lacoste, and Superdry Ads Banned Over Misleading Green Claims The UK’s Advertising Standards Authority (ASA) has banned advertisements from Nike, Lacoste, and Superdry due to “misleading” and unqualified environmental claims about sustainability. This marks a notable escalation in the ASA’s enforcement against greenwashing in marketing. Nike: “Sustainable Materials” Claim Disallowed Nike’s search ad promoted…
