Tag: Industry Insights
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Consumer Insights on Sustainable Fashion: Understanding Willingness to Pay and Purchase Intentions for Eco-Friendly Products
Experimental Evidence on Consumers’ Willingness to Pay in the Sustainable Fashion Industry Published: November 5, 2025 | Scientific Reports, Volume 15, Article 38752 Authors: Alessandro Cascavilla, Rocco Caferra, Andrea Morone, Piergiuseppe Morone Overview This study investigates consumer purchase intentions and willingness to pay (WTP) for sustainable fashion products, focusing on the leather goods sector. Using…
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Unraveling Greenwashing: How Consumer Trust is Key to Sustainable Finance Investments
Greenwashing Concerns Hinder Consumer Confidence in Sustainable Finance Products A recent survey by the European Consumer Organisation (BEUC) shows that consumers do not trust sustainable finance products. The survey connects fears of greenwashing with unclear product standards. Over 10,000 people from 11 European countries, such as Belgium, France, Germany, and Spain, share this worry. They…
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Navigating Sustainable Finance: Overcoming Greenwashing Fears to Empower Conscious Investment
Greenwashing Concerns Hampering Consumer Confidence in Sustainable Finance Products A recent survey by the European Consumer Organisation (BEUC) reveals that fears over greenwashing and unclear standards are significant barriers preventing consumers from investing in sustainable finance products. Key Survey Insights The survey included over 10,000 participants across 11 European countries such as Belgium, France, Germany,…
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Haleon’s Commitment to Sustainable Healthcare: Revolutionizing Packaging for a Greener Future
Haleon’s Commitment to Sustainable Packaging and Decarbonised Healthcare Supply Chain Haleon leads global health. It makes Sensodyne, Centrum, and Panadol. Sustainability sits at its core. It serves over a billion people. Haleon pushes better health and green goals at the same time. Sustainability Recognition and Leadership Haleon ranks 34 in Sustainability Magazine’s Top 250 Sustainability…
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Haleon Leads the Charge: Transforming Healthcare with Sustainable and Recyclable Packaging Solutions
Haleon Advances Sustainable Packaging and Decarbonisation in Healthcare Haleon, the global health company behind well-known brands such as Sensodyne, Centrum, and Panadol, is making significant strides in sustainable packaging and reducing its environmental footprint. Their sustainability strategy prioritises both inclusive health and climate action, reflecting a commitment to improving global health outcomes while protecting the…
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The Illusion of Eco-Luxury: 7 High-End Products That Fail to Benefit the Planet
7 “Eco-Friendly” Products That Mainly Appeal to the Wealthy but Offer Limited Environmental Benefits In recent years, consumers have seen sustainability as a luxury style. Wealth and green choices now connect. Eco-friendly items promise help, yet offer little real support to our planet. Mass use and high consumption hurt the environment. Below, we list seven…
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Unmasking Eco-Luxury: 7 ‘Sustainable’ Products That Empower Elitism Over the Earth
7 Eco-Friendly Products That Mostly Appeal to the Wealthy but Do Little for the Planet In today’s consumer culture, eco-conscious living has morphed into a luxury lifestyle trend, often prioritizing aesthetics and status over genuine environmental impact. While the intention behind “green” products is commendable, many popular items marketed as sustainable offer questionable benefits to…
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Elevate Your Eco Game: Top 35+ Sustainable Products to Market in 2025
Eco-Friendly Products: 35+ Bestsellers for 2025 – Key Insights from Shopify India Climate change grows serious. People want eco-friendly products more. Shopify India shows 35+ trending green products. Their 2025 guide explains how to market, source, and scale eco-friendly stores with profit in view. Why Eco-Friendly Products Are a Growing Market • A study finds…
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Unlocking the Green Market: Proven Strategies to Successfully Market Sustainable and Organic Products
A Better Way to Market Sustainable Products: Insights from NYU Stern and PwC The Challenge of Marketing Sustainable Products Despite growing consumer preference for sustainable products, companies often struggle to translate this demand into profitable growth. Key obstacles include: Demonstrating that sustainable products can deliver strong sales growth and justify higher prices. Balancing sustainability features…
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Unlocking Growth: Effective Strategies for Marketing Sustainable and Organic Products
A Better Way to Market Sustainable Products: Insights from NYU Stern and PwC Research Overview Consumers now choose sustainable products. Companies face hard tasks to sell them. They must show clear business value, mix in product taste, and earn trust. NYU Stern CSB and PwC work together. Their study gives steps that build close word…
