Tag: Industry Insights
-
Greenwashing Exposed: ASA’s Ruling on Nike, Lacoste, and Superdry’s Misleading Sustainability Claims
ASA Bans Nike, Lacoste, and Superdry Ads for Misleading Sustainability Claims The UK’s Advertising Standards Authority (ASA) banned paid Google ads from Nike, Lacoste, and Superdry. ASA did this because the ads misled consumers about the sustainability of the products. The decision came in June 2025. ASA used an AI tool, Active Ad Monitoring, to…
-
Unmasking Greenwashing: ASA’s Ruling on Nike, Lacoste, and Superdry’s Misleading Sustainability Claims
ASA Bans Misleading Sustainability Claims by Nike, Lacoste, and Superdry in UK Ads The British Advertising Standards Authority (ASA) has banned Google search ads from Nike, Lacoste, and Superdry for making misleading environmental sustainability claims about their products. This enforcement follows an ASA investigation using its AI-powered Active Ad Monitoring system, targeting the retail fashion…
-
From Intention to Action: Transforming Sustainable Purchasing for Consumers and Brands
Turning Intention to Action in Sustainable Purchasing: Key Insights from WSJ and Deloitte Report Consumers support the green cause. They state care for nature. Yet, when they shop, cost, taste, and value pull them away. A report by Deloitte and the Ad Council, titled Unpacking the Sustainability Dilemma: How Consumer Values Become Choices, shows this…
-
Sustainable Choices: Turning Consumer Intent into Action for a Greener Future
Turning Intention into Action in Sustainable Purchasing: Insights from Deloitte & Ad Council Sustainability is a growing concern among consumers, but a key challenge persists: how to convert expressed environmental values into real buying behaviors. A recent Deloitte and Ad Council report titled Unpacking the Sustainability Dilemma: How Consumer Values Become Choices explores this gap…
-
Top 38 Eco-Friendly and Organic Products to Boost Your Sustainable Business in 2026
Eco-Friendly Products: Top 38 Bestsellers for 2026 Climate worries rise. Consumers now value sustainability. A study shows 64% of buyers need green products. Eighty percent pay up to 9.7% more when products are local, eco-friendly, and low carbon. Selling green products helps the planet and opens a business chance. What Are Eco-Friendly Products? Eco-friendly products…
-
Sustainable Living Reimagined: 38 Top Eco-Friendly Products to Sell in 2026
Eco-Friendly Products: 38 Bestsellers to Watch in 2026 As climate change awareness heightens, consumers increasingly seek sustainable products. According to recent studies, 64% of buyers rank sustainability as a top value driver, and 80% are willing to pay a premium—with some paying nearly 10% more—for eco-friendly, locally sourced goods. This shift makes selling eco-friendly products…
-
Unlocking Green Growth: The Ultimate Guide to Marketing Sustainable and Organic Products Effectively
A Better Way to Market Sustainable Products Overview Consumer demand for sustainable products is growing. Many companies struggle to use this green demand well. They must show business value, mix sustainability with other features, and send messages that people trust. Many claims and certifications crowd the market. Research from NYU Stern’s Center for Sustainable Business…
-
Unlocking Success: Proven Strategies for Marketing Sustainable and Organic Products
A Better Way to Market Sustainable Products: Insights from NYU Stern and PwC Marketing sustainable consumer products effectively remains a challenge despite growing shopper preference for green alternatives. According to research by NYU Stern’s Center for Sustainable Business (CSB) and PwC, overcoming hurdles such as proving growth potential, balancing sustainability with other product features, and…
-
Eco-Friendly Freshness: Discover the Best Sustainable Body Washes for a Greener Clean
Best Sustainable Body Washes: Consumer Reports Analysis Overview Consumer Reports and Made Safe and Made Wise work together. They focus on ingredient safety and sustainability. They looked at over 100 body washes. Their study shows many brands carry ingredients that can harm health and nature. They also found body washes that are safer and greener.…
-
The Ultimate Guide to Eco-Friendly Body Washes: Discover the Best Sustainable Choices for Your Skin and the Planet
Best Sustainable Body Washes: Consumer Reports Analysis Date: December 2, 2025 Author: Sydney Cook Source: Consumer Reports Overview Consumer Reports (CR) partnered with Made Safe and Made Wise, organizations dedicated to educating consumers and companies on ingredient safety and sustainability, to analyze the ingredient lists of over 100 body washes. Their mission was to highlight…
