Tag: Industry Insights
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Misleading Eco Claims: Why Nike, Lacoste, and Superdry’s Ads Were Banned for Greenwashing
Nike, Lacoste, and Superdry Ads Banned for Misleading Sustainability Claims The UK Advertising Standards Authority (ASA) has banned ads from Nike, Lacoste, and Superdry due to “misleading” and unqualified environmental claims, intensifying its crackdown on greenwashing in marketing. Nike’s “Sustainable Materials” Claim Overstated Ad Content: Nike’s search ad for tennis polo shirts used the headline…
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Sustainable Goods Revolution: Exploring the Leading EU Countries in Ecolabel Products
Ecolabels in the EU: Which Countries Lead in Sustainable Goods? EU Ecolabels signal sustainability. The label marks products that help the earth. European Commission data shows which EU countries lead in eco-friendly marketing. Overview of EU Ecolabel Certification • Over 100,000 products hold the Ecolabel. • Many sectors use the label. • The Ecolabel makes…
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Unpacking the Truth: ASA Bans Misleading Sustainability Claims by Nike, Lacoste, and Superdry
ASA Bans ‘Sustainable’ Claims in Nike, Lacoste, and Superdry Ads for Misleading Environmental Advertising Date: December 3, 2025 Source: Sourcing Journal The UK’s Advertising Standards Authority (ASA) has banned Google search ads from Nike, Lacoste, and Superdry over misleading environmental sustainability claims. The ads used broad, unqualified terms like “sustainable clothing” or “sustainable materials” without…
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Unlocking Earth-Friendly Clean: The Best Sustainable Body Washes of 2025 Revealed by Consumer Reports
Best Sustainable Body Washes: Expert Analysis by Consumer Reports Date: December 2, 2025 Author: Sydney Cook Consumer Reports and Made Safe and Made Wise joined efforts. They checked over 100 body washes. They scored each wash for safe ingredients and eco-friendly traits. They aimed to help consumers skip ingredients that can harm health or nature.…
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Unlocking the Green Market: Proven Strategies for Successfully Marketing Sustainable and Organic Products
A Better Way to Market Sustainable Products: Insights from NYU Stern and PwC Research Sustainable products are increasingly popular, yet marketing them effectively remains a challenge for consumer product companies. Research from NYU Stern’s Center for Sustainable Business (CSB) and PwC offers actionable strategies to help businesses capture the full potential of sustainability in the…
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Nike, Superdry, and Lacoste Face Advertising Ban for Misleading Green Claims: A Wake-Up Call for Sustainable Marketing
Nike, Superdry, and Lacoste Ads Banned Over Misleading Sustainability Claims The UK’s Advertising Standards Authority (ASA) banned ads from Nike, Superdry, and Lacoste. The brands made green claims without strong evidence. The ASA acted to stop unverified eco claims. They now use AI to find ads that may mislead. Key ASA Findings on Advertisements Nike:…
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Unlocking Sustainable Choices: Bridging Consumer Intentions and Actions in Organic Purchasing
Turning Intention to Action in Sustainable Purchasing: Bridging Values and Consumer Behavior A recent report co-authored by Deloitte and the Ad Council, featured in The Wall Street Journal, delves into the persistent gap between consumers’ professed commitment to sustainability and their actual purchasing behavior. This analysis offers actionable insights for marketers aiming to enhance the…
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Eco-Friendly Earners: How Sustainable Labels Boost Product Sales and Consumer Trust
Research Confirms: Sustainable Product Labels Boost Sales Consumer interest in green options grows fast. Retailers add eco-friendly labels close to the product. Amazon shows its “Climate Pledge Friendly” badge. Target uses “Target Zero.” Wayfair adds “Shop Sustainably.” Each label sits near the product details. They work to show a clear link between buying and its…
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Unlocking Green Growth: Proven Strategies for Marketing Sustainable and Organic Products with Impact
A Better Way to Market Sustainable Products: Key Insights from NYU Stern & PwC Research Consumers favor sustainable products. Yet brands struggle to market them. NYU Stern’s Center for Sustainable Business and PwC offer new ideas. Their research shows how to boost both appeal and credibility of sustainable consumer packaged goods. The Growing Business Case…
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The Ultimate Guide to Sustainable Living: 35+ Bestselling Organic Products for a Greener 2026
Eco-Friendly Products: 35+ Bestsellers for 2026 As climate change concerns mount, consumers increasingly prioritize sustainability in their purchases. According to studies, 64% of consumers consider sustainability a key value driver, and 80% are willing to pay more—up to 9.7% extra—for sustainable products that are locally sourced, eco-friendly, and low-carbon. This highlights a lucrative opportunity for…
