Tag: Industry Insights
-
Unlocking Green Growth: Proven Strategies to Market Sustainable & Organic Products Effectively
A Better Way to Market Sustainable Products: Insights from NYU Stern and PwC Shoppers now choose sustainable products. Marketers face a hard task to share clear, true messages. NYU Stern’s Center for Sustainable Business and PwC show simple ways to speak clearly. They tie facts to trust and open new doorways for growth. The Business…
-
The Sustainable Shift: Why Nearly Half of U.S. Consumers are Choosing Eco-Friendly Products
Survey Reveals Nearly Half of U.S. Consumers Purchase Sustainable Products A recent March 2025 survey by GlobeScan, reported by Trellis, highlights a robust and growing consumer demand for sustainable products in the U.S. Key findings from the survey of over 1,000 Americans include: 49% of Americans purchased an environmentally friendly product in the past month,…
-
Navigating the EU’s New Ecodesign Rules: A Guide to Sustainable Product Compliance and Investment in a Circular Economy
The ‘E’ of ESG: New EU Ecodesign Rules for Unsold Consumer Products Overview of Upcoming EU Regulations The European Union sets new eco rules under the EU Ecodesign Regulation for Sustainable Products (ESPR, Regulation 2024/1781). The rules target unsold consumer goods. They add a clear duty: companies must show how much product waste they have.…
-
Unlocking Consumer Trust: How Eco-Friendly Products Are Winning Hearts and Minds
Customers Embrace Eco-Friendly Products: New Research Dispels “Sustainability Liability” Myth Shifting Consumer Perceptions of Eco-Friendly Products For years, a widespread belief known as the “sustainability liability” suggested that eco-friendly products—from mouthwash to tires—were less effective than their conventional counterparts. This perception caused hesitation among companies to invest in sustainable alternatives, fearing consumers would view these…
-
Unlocking Sustainability: Your Comprehensive Guide to the Ecodesign for Sustainable Products Regulation (ESPR)
Readiness Assessment Tool: Preparing for the Ecodesign for Sustainable Products Regulation (ESPR) Published: April 22, 2025 Source: World Business Council for Sustainable Development (WBCSD) Overview On April 16, 2025, the European Commission launched the Ecodesign and Energy Labelling Working Plan 2025–2030. The Commission picked key product groups. It set clear policy aims for the Ecodesign…
-
Top 10 Game-Changing Sustainable Products Revolutionizing Consumer Choices
Top 10 Sustainable Consumer Products | Sustainability Magazine By James Darley | June 5, 2025 Sustainability Magazine highlights the top 10 sustainable consumer products showcasing innovation where corporate research meets conscious consumerism. These products—from circular economy smartphones to compostable sneakers—reflect how consumers and companies together can drive the green transition. 10. Smart Thermostat – Nest…
-
Empowering a Sustainable Future: The Role of the Ecodesign for Sustainable Products Regulation (ESPR) in Transforming the EU Market
Advancing Sustainability through the Ecodesign for Sustainable Products Regulation (ESPR) Overview of the Ecodesign Forum On 19–20 February 2025, the Ecodesign Forum met in Brussels and online. It began work on the ESPR. Nearly 130 experts joined from EU states, industry, NGOs, and academia. They work as a clear and open group. They guide the…
-
Unlocking Sustainable Success: Mastering the Marketing of Organic Products for Profitable Growth
A Better Way to Market Sustainable Products: Insights from NYU Stern and PwC Sustainable consumer products are increasingly favored by shoppers, yet companies face challenges proving their growth potential and justifying investments in sustainable product development. Equally difficult is balancing sustainability with other valued product features and building customer trust amid a landscape crowded with…
-
Navigating Sustainability: Understanding Product Life Cycle Assessment (LCA) and the EU Ecodesign Regulation for Sustainable Products
Product Life Cycle Assessment (LCA) and the EU Ecodesign Regulation for Sustainable Products: Insights from KPMG’s ESG Webinar On March 26, 2025, KPMG’s ESG & Sustainability Consulting team held a webinar. They focused on the environmental impact of everyday products. They also discussed new EU rules for better product design. Each word here builds closely…
-
Embrace Eco-Friendly Commerce: Nine Compelling Reasons to Sell Sustainable Products
Nine Reasons to Sell Sustainable Products: A Guide for E-commerce Businesses In the context of global climate initiatives like COP27, businesses are increasingly called upon to integrate sustainability into their operations. Selling sustainable products not only addresses environmental responsibilities but also strengthens business resilience and market competitiveness. Here are nine compelling reasons why e-commerce entrepreneurs…
