Tag: Industry Insights
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Unlocking Sustainable Choices: Bridging Consumer Intentions and Actions in Organic Purchasing
Turning Intention to Action in Sustainable Purchasing: Bridging Values and Consumer Behavior A recent report co-authored by Deloitte and the Ad Council, featured in The Wall Street Journal, delves into the persistent gap between consumers’ professed commitment to sustainability and their actual purchasing behavior. This analysis offers actionable insights for marketers aiming to enhance the…
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Eco-Friendly Earners: How Sustainable Labels Boost Product Sales and Consumer Trust
Research Confirms: Sustainable Product Labels Boost Sales Consumer interest in green options grows fast. Retailers add eco-friendly labels close to the product. Amazon shows its “Climate Pledge Friendly” badge. Target uses “Target Zero.” Wayfair adds “Shop Sustainably.” Each label sits near the product details. They work to show a clear link between buying and its…
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Unlocking Green Growth: Proven Strategies for Marketing Sustainable and Organic Products with Impact
A Better Way to Market Sustainable Products: Key Insights from NYU Stern & PwC Research Consumers favor sustainable products. Yet brands struggle to market them. NYU Stern’s Center for Sustainable Business and PwC offer new ideas. Their research shows how to boost both appeal and credibility of sustainable consumer packaged goods. The Growing Business Case…
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The Ultimate Guide to Sustainable Living: 35+ Bestselling Organic Products for a Greener 2026
Eco-Friendly Products: 35+ Bestsellers for 2026 As climate change concerns mount, consumers increasingly prioritize sustainability in their purchases. According to studies, 64% of consumers consider sustainability a key value driver, and 80% are willing to pay more—up to 9.7% extra—for sustainable products that are locally sourced, eco-friendly, and low-carbon. This highlights a lucrative opportunity for…
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Reviving Redlands Citrus Heritage: Sustainable Gifts from Old California Botanicals
Old California Botanicals Revives Redlands Citrus Heritage with Sustainable Holiday Gifts Old California Botanicals revives Redlands’ citrus past. The company offers eco-friendly, locally made gifts. Holiday shoppers in Redlands want items that are both green and local. The brand uses citrus themes to tell its story. Honoring Family Legacy Rooted in Citrus J.P. Beall runs…
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Eco-Friendly Indulgence: The Ultimate Guide to Sustainable Body Washes for a Healthier Planet
Best Sustainable Body Washes: Consumer Reports Analysis Overview Consumer Reports (CR), in collaboration with Made Safe and Made Wise—programs dedicated to ingredient safety and sustainability—examined over 100 body wash products to evaluate their health and environmental impacts. This research highlights the presence of some concerning chemicals in many popular brands but also identifies numerous better,…
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Empowering Your Future: EU’s Proposal for Enhanced Supplementary Pensions and Simplified Sustainable Financial Product Rules
European Commission Proposes Measures to Enhance Supplementary Pensions and Simplify Sustainable Finance Rules Date: 20 November 2025 Source: Directorate-General for Communication, European Commission Overview The Commission puts forward a clear plan. Its goal is to boost extra pensions and ease rules for green finance. This proposal works as one part of the EU’s Savings and…
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Transforming Consumer Choices: The Vision for Sustainable and Organic Products in a Circular Economy
Making Sustainable Products the Norm: The European Green Push Overview The European Commission is set to introduce the Sustainable Products Initiative (SPI), a key policy under the EU’s Circular Economy Action Plan, targeting the establishment of sustainable products as the standard across markets. Scheduled for announcement by the end of 2021, this initiative aims to…
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Brands Under Fire: Nike, Lacoste, and Superdry’s Misleading Green Claims Highlight Importance of Authentic Sustainability in Advertising
Nike, Lacoste, and Superdry Ads Banned Over Misleading Green Claims The UK Advertising Standards Authority (ASA) has tightened its rules on green claims. It banned ads from Nike, Lacoste, and Superdry. The ads made broad sustainability claims. ASA saw these claims as unproven and misleading. Nike’s “Sustainable Materials” Claim Deemed Misleading Nike ran a search…
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Reviving Heritage: Old California Botanicals Brings Sustainable Citrus-Inspired Products to Life
Old California Botanicals Revives Redlands Citrus Heritage with Sustainable Holiday Gifts As holiday shoppers seek locally made, eco-friendly products, Old California Botanicals offers a unique line inspired by Redlands’ rich citrus legacy. Founded by J.P. Beall, a descendant of one of Redlands’ pioneering orange-growing families, the brand blends historic family recipes and fragrances with sustainable…
