Tag: People-First Content
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Unlocking Green Growth: Proven Strategies for Effectively Marketing Sustainable and Organic Products
A Better Way to Market Sustainable Products: Insights from NYU Stern and PwC Sustainable products are increasingly preferred by consumers, yet effectively marketing these products remains challenging for companies. Research from NYU Stern’s Center for Sustainable Business (CSB) and PwC reveals strategies to harness the growth potential and price premiums of sustainability-marketed goods. Growing Demand…
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Unlocking Consumer Trust: Proven Strategies for Marketing Sustainable and Organic Products
A Better Way to Market Sustainable Products Understanding the Growth Potential of Sustainable Goods Research shows that sustainable consumer products grow fast. NYU Stern’s CSB and PwC find growth is strong. They study US sales data from 36 consumer packaged goods categories. Their work shows that sustainability-marketed products grow by 12.3% each year from 2019…
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Revolutionizing Eco-Friendly Packaging: DS Smith Partners with Raymarine to Eliminate Plastic and Enhance Product Protection
Sustainable Packaging Innovation: Maximum Protection for Delicate Products in Transit DS Smith, a leading packaging solutions provider, has partnered with Raymarine, a marine electronics manufacturer, to develop sustainable packaging that replaces single-use plastics for delicate radar products. This innovation reflects a growing trend toward eco-friendly, circular packaging in industrial and consumer sectors. Key Features of…
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Transforming Travel: DERTOUR’s New ‘Engage – People & Planet’ Label for Sustainable Tourism
DERTOUR Launches “engage – people & planet” Label to Highlight Sustainable Travel Options Date: November 19, 2024 Source: REWE Group Sustainability Newsroom Overview DERTOUR Group joins REWE Group and leads tourism. It launches the “engage – people & planet” label. This label marks travel that is sustainable. It helps consumers choose green trips. DERTOUR, ITS,…
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Sustainable Sales Strategies: Elevate Your Promotional Products Business with Eco-Friendly Practices
ASI Orlando 2026: Elevate Promotional Product Sales with Genuine Sustainability At ASI Orlando 2026, industry expert Lindsay Hampson, president of sustainability consultancy ThisRock, emphasized the critical role of authentic sustainable business practices in driving promotional products sales. Her presentation, titled “Sustainability That Sells: Winning More Business Through Green Practices,” highlighted that sustainability has transitioned from…
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Unlocking Sustainability: How Online Retail Can Transform to Highlight Organic and Eco-Friendly Products
Sustainability Is Hard to Find in Online Retail – Insights from the German Environment Agency (UBA) The digital change pushes consumers online. Yet, sustainability sits far from the center. A study by the German Environment Agency (UBA) and ConPolicy finds clear challenges and chances. The report links sustainability tightly with online retail choices. Key Findings:…
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The Ultimate Guide to Sustainable and Organic Products: 38 Trending Bestsellers for 2026
Eco-Friendly Products: 38 Bestsellers to Watch in 2026 As climate change urgency rises, consumer demand for sustainable products continues to soar. A notable study reveals that 64% of consumers prioritize sustainability in purchasing decisions, with 80% willing to pay a premium—up to 9.7% more—for eco-friendly goods. This trend positions eco-friendly products not only as responsible…
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Navigating Sustainable Finance: Consumer Insights Demand Clarity in Eco-Friendly Investment Products
Consumers Demand Clear Rules for Sustainable Financial Products — Findings from BaFin Survey BaFin, the German regulator, ran a survey in June 2025. The survey asked consumers about sustainable financial products. It showed a strong interest in sustainability. It also showed that consumers want clear rules and full transparency. Key Survey Insights Consumer Interest: About…
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Elevate Your Lifestyle: The 34 Best Tested Eco-Friendly and Sustainable Products of 2026
Best Eco-Friendly Products of 2026: Tested and Reviewed by CNN Underscored As sustainability takes center stage, CNN Underscored’s 2026 roundup highlights 34 top eco-friendly products across categories like home, fashion, beauty, and tech. Each item has undergone thorough testing to ensure performance, durability, and genuine environmental benefits, making this guide a trusted resource for conscious…
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Unlocking the Green Market: Proven Strategies for Marketing Sustainable and Organic Products to Conscious Consumers
A Better Way to Market Sustainable Products: Key Insights and Strategies Sustainable consumer products grow fast. Consumers seek eco-friendly options and drive this trend. Yet, marketing these items is hard. Companies want to ride the green wave. Research from NYU Stern’s Center for Sustainable Business and PwC gives clear, data-backed tips. Brands can use this…
