Tag: People-First Content
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Navigating Sustainability: A Comprehensive Guide to Product Life Cycle Assessment and EU Ecodesign Regulations
Product Life Cycle Assessment (LCA) and EU Ecodesign Regulation: Key Insights from KPMG ESG Webinar On March 26, 2025, KPMG’s ESG & Sustainability Consulting team hosted an informative webinar focused on Product Life Cycle Assessment (LCA) and the EU Ecodesign for Sustainable Products Regulation—two critical tools in measuring and improving the environmental footprint of everyday…
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Why Consumers Are Embracing Eco-Friendly Products: Debunking the Myth of Sustainability Liability
Customers Embrace Eco-friendly Products: New Research Dispels the “Sustainability Liability” Myth Recent studies show consumers now favor eco-friendly products. The Kellogg School of Management team led this work. They find that consumers now link green choices with both quality and performance. Before, many saw sustainable products as weaker. Now, the term “sustainability liability” is losing…
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Unlocking Sales: The Power of Sustainability Labels in Consumer Products
Research Shows Sustainable Labels Boost Product Sales A recent study highlighted by the Harvard Business Review confirms that products labeled as sustainable experience stronger sales performance. This comes amid rising consumer demand for environmentally responsible goods. Growth of Sustainability Labels Retailers like Amazon, Target, and Wayfair have introduced distinct sustainability labels on their products, such…
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Unlocking Sales Potential: Why Sustainable Labels Drive Consumer Choices in Organic Products
Research Shows Sustainable Labels Boost Product Sales Consumers show interest in eco-friendly products. Companies use sustainability labels to mark green benefits. They attach labels like Amazon’s “Climate Pledge Friendly,” Target’s “Target Zero,” and Wayfair’s “Shop Sustainably” directly to products. Each label links to a product’s eco traits, keeping words close and clear. Study Insights Caroline…
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Eco-Friendly Evolution: How Consumers are Embracing Sustainable and Organic Products Without Compromise
Customers Embrace Eco-Friendly Products as Performance Concerns Fade Recent research from the Kellogg School of Management challenges long-held beliefs that eco-friendly products underperform compared to traditional options. This shift marks a significant change in consumer perception, encouraging companies to invest confidently in sustainable products. The "Sustainability Liability" Myth Debunked For years, many consumers—and companies—assumed that…
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Unlocking Growth: The Essential Guide to Marketing Sustainable and Organic Products
A Better Way to Market Sustainable Products: Insights from NYU Stern and PwC Sustainability now drives the consumer products market. NYU Stern’s Center for Sustainable Business (CSB) and PwC have studied it. Their research shows simple steps. These steps connect sustainability to clear business gains. The Growing Business Case for Sustainable Products Market Growth: Circana…
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Unlocking the Green Market: Proven Strategies for Marketing Sustainable and Organic Products
A Better Way to Market Sustainable Products Overview Despite growing consumer preference for sustainable goods, many companies face challenges in effectively marketing these products. Key hurdles include proving the business value of sustainability, balancing eco-friendly attributes with core product features, and establishing consumer trust amid numerous claims and certifications. Research Insights from NYU Stern’s Center…
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Revolutionizing Sustainability: The Rise of Label-less Packaging for a Greener Future
Transforming Sustainable Packaging: The Rise of Label-less Design Introduction to Label-less Packaging Innovation The packaging industry changes fast. Sustainability now drives new ideas. Label-less design drops paper and plastic. Embossed bottles and digital codes deliver safety and ease. Recycling now becomes simpler. Supply chains work with fewer hurdles. Digital Identity Systems: Revolutionizing Packaging Operations Kiarne…
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Eco-Conscious Living: Your Guide to the 38 Best Sustainable Products of 2026
Eco-Friendly Products: 38 Bestsellers for 2026 – Key Insights from Shopify As sustainability becomes a top priority for consumers, Shopify’s detailed guide highlights the most promising eco-friendly products to sell in 2026. This comprehensive overview covers what defines eco-friendly products, top-selling items, and actionable tips to build and market a sustainable brand. Why Eco-Friendly Products…
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2026’s Top 38 Eco-Friendly and Organic Products: Your Ultimate Guide to Sustainable Living
Eco-Friendly Products: 38 Bestsellers to Watch in 2026 Climate change grows. Consumers now seek sustainable goods. Studies show that 64% of buyers rank sustainability high. Eighty percent agree to pay more—up to 9.7% extra—for goods that are local, low-carbon, and fair. This fact gives brands a sharp chance to act green. What Are Eco-Friendly Products?…
