Tag: People-First Content
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Unlocking the Potential: Mastering the Marketing of Sustainable Products for Maximum Impact
A Better Way to Market Sustainable Products: Insights from NYU Stern and PwC Research Shoppers seek eco-friendly choices. Sustainable products gain steam as buyers choose green goods. Companies face a simple task. They must match green claims with real product benefits, show growth, and win trust. They do this while words and labels crowd the…
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Navigating Sustainability: Your Guide to the EU Ecolabel for Organic and Green Products
EU Ecolabel: Promoting Genuine Environmental Excellence Across Europe What is the EU Ecolabel? The EU Ecolabel is the official voluntary sustainability label endorsed by the European Union, designed to identify products and services with a significantly reduced environmental impact throughout their entire life cycle. It empowers consumers, businesses, retailers, and public procurers to make informed,…
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Unlocking Sustainable Value: How Authenticity and Purpose Drive Consumer Trust in Organic Products
Creating Value from Sustainable Products: Insights from Deloitte Canada Overview Deloitte Canada now releases its first Canadian Consumer Sustainability Report. The report shows how companies can gain value with sustainable products. It links purpose, authenticity, and trust. Leaders and consumers share their views in the surveys. The report helps readers see the clear challenges and…
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Transforming Home Improvement: Lowe’s Commitment to Sustainable Practices and Renewable Energy
How Lowe’s Embeds Sustainability in Home Improvements Lowe’s Companies, a leading American home improvement retailer, has integrated sustainability deeply into its operations, products, and overall strategy. Recognized as 60th in Sustainability Magazine’s Top 250 World’s Most Sustainable Companies 2025, Lowe’s is actively transforming its business to address environmental and social responsibilities. Sustainability Strategy Overview Lowe’s…
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Unlocking Sustainability: Your Guide to the EU Ecolabel and Eco-Friendly Choices
EU Ecolabel: The Official European Union Voluntary Label for Environmental Excellence What is the EU Ecolabel? The EU Ecolabel stands as a trusted sign. It marks goods and services that cut environmental harm at every stage. The label connects producers with a clearer eco‐record. Consumers, retailers, businesses, and procurers use it to choose green items.…
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The Ultimate Guide to Sustainable Living: Top 38 Eco-Friendly Products to Embrace in 2026
Eco-Friendly Products: 38 Bestsellers to Watch for 2026 As climate change impacts become more apparent, consumer demand for sustainable products continues to surge. According to studies cited by Shopify India, 64% of consumers prioritize sustainability when making purchases, and 80% are willing to pay a premium—up to 9.7% more—for eco-conscious products. This shifting market makes…
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Building a Greener Future: How Lowe’s Champions Sustainability in Home Improvement
How Lowe’s Embeds Sustainability in Home Improvements By Lucy Potter | December 12, 2025 Lowe’s Companies leads American home improvement. It builds sustainability into daily work, products, and communities. It earns praise and ranks 60th in the Top 250 World’s Most Sustainable Companies 2025 by Sustainability Magazine. Sustainability Strategy and Net Zero Ambitions Lowe’s commits…
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Harnessing the Power of Influencers: How Marketing Shapes Gen Z’s Intentions for Sustainable Products in Ho Chi Minh City
Research Insight: Influencer Marketing and Gen Z’s Purchase Intentions for Sustainable Products in Ho Chi Minh City A recent study from the University of Economics Ho Chi Minh City (UEH) sheds light on how influencer marketing affects the buying behavior of Generation Z when it comes to sustainable products in Ho Chi Minh City. Published…
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Eco-Friendly Revolution: 38 Best-Selling Organic Products for a Sustainable 2026
Eco-Friendly Products: 38 Bestsellers to Watch in 2026 Climate change worries rise. Consumers favor sustainable choices. A Shopify report shows 64% of buyers see sustainability as a main factor. Eighty percent of them pay a premium—up to 9.7% more—for local, eco-friendly items with low carbon footprints. Entrepreneurs find eco-friendly sales both responsible and rewarding. What…
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Empowering Communities: Building Sustainable and Inclusive Value Chains for a Greener Future
Promoting Sustainable and Inclusive Value Chains from Community Level in Viet Nam Overview of the “Fair for All” Project Oxfam in Viet Nam, in partnership with the Dutch Ministry of Foreign Affairs and local organisations, has spearheaded a significant initiative titled the “Fair for All” project spanning 2021 to 2025. This project focuses on advancing…
