Tag: People-First Content
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Navigating the EU Ecodesign Regulations: Eight Essential Insights for Sustainable Product Compliance
Eight Key Aspects of the EU Ecodesign for Sustainable Products Regulation (ESPR) The EU Ecodesign for Sustainable Products Regulation (ESPR) starts on 18 July 2024. Its rules link design, production, and markets. The rules support a green EU and a circular economy. 1. Wide Product Coverage The ESPR covers nearly every physical product sold or…
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Eco-Friendly Revolution: Why Consumers Trust Sustainable Products More Than Ever
Customers Embrace Eco-Friendly Products as Reliable and Effective Alternatives Research from the Kellogg School of Management now shows eco-friendly products perform well. Consumers view sustainable items as effective and reliable. This change matters for businesses and the environment. The Myth of Sustainability Liability For years, companies hesitated to create green options. They assumed eco products…
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Unlocking the Market: Why Nearly Half of U.S. Consumers Now Choose Sustainable Products
Nearly Half of U.S. Consumers Purchase Sustainable Products, Reveals Recent Survey A March 2025 survey by GlobeScan, featured by Trellis, highlights a significant growth in U.S. consumer demand for sustainable products. Nearly 49% of Americans reported purchasing an environmentally friendly product in the past month, marking a 6-point increase since August 2024. ## Key Findings…
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Empowering Sustainable Manufacturing: Makersite Secures $70 Million to Revolutionize Product Design
Makersite Secures $70 Million to Advance Sustainable Product Design Date: July 22, 2025 Source: ESG Today Overview Makersite is a Stuttgart company that works with supply chain data. It closed a Series B funding round. The company gained €60 million, about USD $70 million. This money will boost its AI platform. The platform guides manufacturers…
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Empowering Consumers: The Shift Towards Sustainable and Organic Products in Today’s Marketplace
Consumer Buying Trends for Sustainable Products: Insights from Deloitte US Deloitte’s report "Unpacking the Sustainability Dilemma: How Consumer Values Become Choices," coauthored with the Ad Council, explores the complexities behind consumer decision-making regarding sustainable products, particularly in the grocery sector. The study highlights how consumers’ intentions to purchase sustainably often clash with practical considerations, such…
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Unlocking Sustainable Supply Chains: How Agentic AI is Revolutionizing Digital Product Passports for a Greener Future
Managing Sustainability Data for Digital Product Passports with Agentic AI | AWS for Industries Overview Digital Product Passports (DPPs) bring clear product data, strict rules, and green supply chains. They work by linking data points close together. AWS uses agentic AI and smart data rules to join each part. This method makes DPPs work better…
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Top 10 Innovative Sustainable Products Transforming Consumer Choices: A Guide for Eco-Conscious Shoppers
Top 10 Sustainable Consumer Products: Innovations Driving a Greener Future Published in Sustainability Magazine on June 5, 2025, this comprehensive list highlights pioneering sustainable consumer products where corporate innovation meets conscious consumerism. Featuring companies such as Fairphone, PUMA, Google, and more, these items exemplify how sustainable choices can contribute significantly to environmental conservation while meeting…
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Mastering Sustainable Product Compliance: Your Essential Guide to the Ecodesign for Sustainable Products Regulation (ESPR)
Preparing for the EU’s Ecodesign for Sustainable Products Regulation (ESPR): WBCSD’s Readiness Assessment Tool On April 16, 2025, the European Commission adopted a new sustainability plan. This plan sets clear product rules. It ties strict energy labelling to product design. The rule, called ESPR, makes sustainable products common in the EU. Key ESPR Focus Areas…
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Unlocking Sales Potential: How Sustainable Branding Drives Consumer Choices for Organic Products
Research Confirms: Products Labeled as Sustainable Experience Higher Sales As consumer awareness and demand for environmentally responsible products rise, companies are increasingly adopting sustainability labels such as Amazon’s “Climate Pledge Friendly,” Target’s “Target Zero,” and Wayfair’s “Shop Sustainably.” These certifications provide shoppers with clear information about the environmental impact of their purchases, fostering transparency and…
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Beyond Ecolabels: Understanding Consumer Behavior in Sustainable Product Purchases
Shoppers Look Beyond Ecolabels When Buying Sustainable Products Consumer Interest vs. Actual Purchase Behavior Consumers show a strong interest in sustainability. Yet a new study shows a gap. Shoppers say they value eco-friendly products. But in shops, factors like package size, ingredients, and brand name guide their buys. This gap makes the eco-claims seem less…
