PROMPERÚ Launches Peru Outdoor Expo in Ancash: A Showcase of Adventure Travel and Sustainable Tourism

On October 17, 2025, PROMPERÚ inaugurated the first-ever Peru Outdoor Expo in the Ancash region, spotlighting the nation’s vast travel products and commitment to sustainable trends in adventure tourism. This landmark event reinforces Peru’s global reputation as a premier destination for specialized travel markets.

Strategic Venue Choice: Ancash and the Cordillera Blanca

The expo was hosted in Ancash, renowned for its stunning Cordillera Blanca mountain range, part of the Andes system. This location offers an authentic natural setting that perfectly complements the expo’s theme, highlighting real adventure tourism experiences. The opening ceremony featured prominent figures such as Maria del Sol Velasquez, Tourism Director of PROMPERÚ, and Francisco Basili, President of APTAE.

Global Industry Participation and Experiential Engagement

The expo attracted over 30 local suppliers alongside 39 international buyers and media from nine global markets including Canada, India, and South Africa. To deepen engagement, attendees participated in three pre-familiarization trips, providing firsthand exposure to Peru’s well-developed tourism infrastructure and unique attractions.

Core Pillars: Quality, Sustainability, and Community Benefit

PROMPERÚ emphasized three guiding principles at the expo:

• Ensuring quality and safety in tourism offerings.
• Promoting sustainable tourism that benefits local communities.
• Integrating cultural richness with nature and gastronomy.

Programs featuring cultural experiences, such as the Shaman experience, received high praise from delegates.

Adventure Travel Market Insights and Trends

Guest speaker Diego Arelano from the Adventure Travel Trade Association (ATTA) revealed that adventure tourism commands 67% of the travel market share and directly benefits local economies. Key data included:

• Four adventure travelers generate equivalent revenue to nine overnight visitors or 100 cruise tourists.
• Top five adventure activities: hiking, cultural experiences, cycling, safari/wildlife viewing, and culinary tours.
• Growth in niche markets like women-only and solo traveler trips.
• Trail running has newly entered the top 10 adventure activities, with the Andes Race as a flagship event.

Peru’s global adventure travel ranking rose from 29th in 2020 to 6th in 2024, underlining its growing prominence.

Conservation Efforts and Biodiversity: Role of SERNANP

Kiara Castaneda from SERNANP discussed Peru’s status as the world leader in biodiversity, boasting a remarkable variety of species across butterflies, birds, and fish. Peru deploys over 1,500 conservation staff, including 700+ park rangers, dedicated to preserving natural areas such as Huascarán National Park. This underscores the country’s commitment to responsible tourism and environmental stewardship.

Highlight: The Andes Race – A Testament to Endurance and Culture

The expo featured the Andes Race, Peru’s premier trail-running event through the Sacred Valley and Andes Mountains. Over the past decade, the race expanded from 98 participants to attracting international runners and backing by prominent brands like Adidas and Copa Airlines, reflecting growing interest in endurance sports tourism.

Conclusion: Catalyzing Growth in Sustainable Adventure Tourism

The successful launch of the Peru Outdoor Expo establishes a robust platform to advance specialized tourism focused on sustainability, cultural authenticity, and community upliftment. With strong business engagement and compelling data on economic impact, Peru invites international travel advisors, especially from markets such as Canada, to elevate the destination in their portfolios. The future promises continued, responsible growth in Peru’s world-class adventure travel sector.

Tags: Adventure Travel, Sustainable Tourism, Ancash, Cordillera Blanca, PROMPERÚ, Peru Outdoor Expo, Biodiversity, Andes Race, Travel Industry Trends

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