Nearly Half of U.S. Consumers Now Buy Sustainable Products, Survey Finds
A recent survey conducted by GlobeScan in partnership with Trellis reveals that consumer demand for sustainable products in the U.S. continues to rise, reflecting a growing commitment to environmental responsibility despite a challenging political climate.
Key Survey Insights
- 49% of Americans purchased an environmentally friendly product in the past month, up from 43% in August 2024.
- Only 15% of respondents expressed no interest in sustainable products.
- Over one-third of consumers wanted to buy sustainable items but faced barriers, including price, limited awareness, and product availability.
- Sustainable product recognition is primarily linked to recycled or recyclable packaging, certifications or labels, and eco-friendly ingredients or materials.
Implications for Brands and Retailers
This increase in sustainable product purchases signals a strong and resilient market trend. Brands that prioritize:
- Credible and transparent sustainability claims,
- Accessible product availability,
- Competitive pricing,
are positioned to capture greater consumer loyalty and market share. Consumers increasingly see their purchasing choices as an expression of their environmental values.
Survey Background
The data is based on responses from more than 1,000 U.S. consumers collected between March 25 and March 28, 2025. ### Conclusion
The survey underscores an important opportunity for businesses to address unmet demand and innovate in sustainable product offerings. As sustainability becomes a central consumer value, companies that meet these expectations are likely to thrive in the evolving marketplace.
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Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.
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