Empowering Change: Why Nearly 50% of U.S. Consumers Choose Sustainable Products and What It Means for Brands

Nearly Half of U.S. Consumers Purchase Sustainable Products, Survey Finds

GlobeScan and Trellis teamed up for a survey. It shows U.S. buyers choose sustainable items. The survey, run in March 2025 with 1,000+ people, tells us:

• 49% of consumers bought an eco-friendly product last month. This is a 6-point jump from August 2024.
• 15% of all respondents did not care for sustainable products.
• Over one-third wanted to buy eco-friendly items but faced high prices, low awareness, and scarce stock.

What Defines Sustainable Products?

Consumers say sustainable products have:

• Recycled or recyclable packaging.
• Certifications or eco-labels.
• Sustainable materials and ingredients.

Market Implications

Despite shifts in government policy, U.S. buyers stick to their green choices. They give brands a clear chance:

• Offer easy, clear, and believable sustainable options.
• Meet the gap in eco-friendly product supply.
• Let buyers show their care for the earth and society by buying green.

Conclusion

This survey makes one thing clear: sustainability is a common need, not a rare taste. Brands that deliver true eco-friendly products can win trust and grow loyal customers.

Survey Details:
Conducted March 25–28, 2025, with 1,000+ U.S. consumers by GlobeScan for Trellis.

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Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.