Design Delight Studio

Nearly Half of U.S. Consumers Purchase Sustainable Products, Survey Finds

A March 2025 survey by GlobeScan, commissioned by Trellis, reveals that consumer interest in sustainable products in the U.S. remains strong and growing. Key findings include:

• 49% of Americans reported buying environmentally friendly products in the past month, marking a 6% increase since August 2024.
• Only 15% of respondents expressed no interest in sustainable products.
• Over one-third of consumers wanted to purchase sustainable items but were hindered by price, lack of availability, and limited awareness.

What Drives Sustainable Purchasing?

Consumers identify sustainable products primarily by:

• Recycled or recyclable packaging
• Certifications and labeling
• Use of environmentally preferable materials and ingredients

Despite a sometimes challenging political climate for environmental policy, U.S. consumers show resilient demand for sustainable options. This trend underscores an untapped market opportunity for brands.

Implications for Brands

The survey highlights a clear business case for sustainability:

• Meeting this unmet demand can build long-term consumer loyalty.
• Brands offering accessible, credible sustainable products are better positioned to attract values-driven consumers.
• Sustainability is increasingly a way for consumers to express environmental and social values through their purchasing decisions.

Survey Details

• Conducted March 25-28, 2025
• Sample size: 1,000+ U.S. adults
• Research managed by Tove Malmqvist of GlobeScan, a reputable sustainability insights firm

Conclusion

Sustainability continues to be a potent market force in the U.S., with nearly half of consumers actively choosing eco-friendly products. Brands focusing on affordability, availability, and trustworthiness in sustainable offerings will likely capture growing consumer demand and loyalty.

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Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.