Survey Reveals Nearly Half of U.S. Consumers Purchase Sustainable Products
A recent March 2025 survey by GlobeScan, reported by Trellis, highlights a robust and growing consumer demand for sustainable products in the U.S. Key findings from the survey of over 1,000 Americans include:
- 49% of Americans purchased an environmentally friendly product in the past month, marking a 6% increase since August 2024.
- Only 15% of respondents showed no interest in sustainable products.
- Over one-third of consumers wanted to buy sustainable options but faced barriers such as high price points, limited awareness, and product unavailability.
What Defines Sustainable Products to Consumers?
Consumers often recognize sustainable products by features such as recycled or recyclable packaging, credible certifications and labels, and environmentally friendly materials and ingredients.
Implications for Brands and the Market
Despite a challenging political climate concerning environmental initiatives, consumer interest in sustainability remains strong. The data underscores a significant opportunity for brands to:
- Expand accessibility and availability of sustainable products.
- Build trust through transparency and credible sustainability claims.
- Foster long-term customer loyalty among values-driven shoppers.
This trend not only reflects consumers’ desire to align purchases with their environmental and social values but also reinforces the business case for sustainability as a competitive advantage.
About the Survey
The insights come from a GlobeScan survey conducted March 25–28, 2025, in partnership with Trellis. For industry professionals, Trellis offers ongoing resources and events focused on sustainability, including the upcoming Trellis Impact 25 conference scheduled for October 28-30, 2025, in San Jose.
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Source: Tove Malmqvist, Trellis, June 10, 2025
Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.
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