Nearly Half of U.S. Consumers Purchase Sustainable Products, Survey Finds
A recent survey by GlobeScan, conducted in late March 2025, reveals that sustainability continues to influence American buying habits strongly. Nearly 49% of U.S. consumers reported purchasing an environmentally-friendly product within the past month, marking a 6% increase from 43% recorded before the November election.
Key Insights:
- Rising Demand: Consumer interest in sustainable products is growing despite a fluctuating political landscape concerning environmental regulations.
- Unmet Potential: Over one-third of surveyed consumers wanted to buy sustainable products but faced barriers such as higher prices, limited product awareness, and lack of availability.
- Low Disinterest: Only 15% of respondents expressed no interest in environmentally-friendly options.
- Consumer Definition: U.S. buyers identify sustainable products through recycled/recyclable packaging, credible certifications or labels, and eco-friendly materials or ingredients.
Implications for Brands:
This trend highlights a significant growth opportunity. Brands that provide accessible, authentic sustainable options can build long-term loyalty among values-driven consumers. As sustainability becomes a key expression of social and environmental values, companies with transparent and credible sustainable offerings are better positioned to earn trust, increase market share, and foster consumer loyalty.
About the Survey:
- Conducted by: GlobeScan
- Sample size: Over 1,000 Americans
- Survey dates: March 25–28, 2025
- Research managed by: Tove Malmqvist, GlobeScan’s Radar program lead
Conclusion:
Consumers’ commitment to sustainability remains robust, signaling that businesses should continue integrating environmentally-responsible practices. Meeting the substantial but underserved demand for sustainable products could drive competitive advantage in the evolving market landscape.
Sources: Trellis | GlobeScan | Survey data from March 2025
Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.
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