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DERTOUR Launches “engage – people & planet” Label to Highlight Sustainable Travel Products

Date: November 19, 2024
Source: REWE Group Sustainability Newsroom

The DERTOUR Group, part of the REWE Group, now introduces a new labelling system. It is called “engage – people & planet”. This labelling links travel products with care for both people and the planet. DERTOUR, ITS, and Meiers Weltreisen use it. It helps buyers choose eco-friendly trips and sets a standard for green travel options.

Two-Tier Labelling System for Sustainable Travel

• Dark Green Leaf (Heart-Shaped Icon):
  This icon marks hotels that meet international standards under the Global Sustainable Tourism Council (GSTC). Today around 1,800 hotels in DERTOUR’s catalog and on platforms like booking.com carry this mark.

• Light Green Leaf (Heart Outline):
  This icon marks excursions and round trips. They pass simple, internal audit tests even if they do not have external certification.

DERTOUR works with Fairweg, a portal that finds GSTC-certified hotels around the world. This close work builds a clear database. Data then flows into DERTOUR’s booking portal using the StayFair logo.

Goals and Future Plans

• Standardization: DERTOUR will use this label in all its global units. The plan builds a single, unified brand for sustainable travel.
• Certification Target: DERTOUR aims for 25% of hotels in its core portfolio to be GSTC-certified by 2025.
• DERTOUR also educates buyers with online tools in its ‘Conscious travelling’ section. This space offers simple tips and guides for eco-friendly journeys.

Expert Insight: Laura Steden, Director Corporate Responsibility at DERTOUR Group

Laura Steden explains the need for an umbrella label. Today, more than a hundred tourism seals fill the market. Many seals confuse buyers with unclear rules. The “engage” label cuts through the clutter. It links products to strict ecological, social, and economic checks. These checks come from either hard external verification or careful internal auditing.

Steden adds that “engage” helps travelers pick responsible hotels and trips. It also urges tourism partners to adopt greener practices. This clear, close connection between ideas shows DERTOUR’s strong commitment to sustainable tourism.

About DERTOUR and REWE Group’s Sustainability Commitment

DERTOUR sits within the REWE Group. It follows a broad strategy for ecology, climate, social matters, and biodiversity. The launch of the "engage – people & planet" label shows this commitment. It brings clear, measurable eco-friendly travel options to a changing tourism market.

Summary

• DERTOUR launches the “engage – people & planet” label to highlight sustainable hotels, excursions, and round trips.
• The label uses a two-tier system marked by a dark green heart for GSTC-certified hotels or a light green heart for offers that pass internal audits.
• Nearly 1,800 hotels feature the label today; DERTOUR aims for 25% certified hotels by 2025.
• The initiative makes green travel choices simple and drives partners to adopt more sustainable practices.
• DERTOUR supports the label with online guidance for conscious travel.

For travelers and industry professionals looking for clear and verified sustainable tourism options, DERTOUR’s “engage” label provides a trusted guide for caring travel choices.

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