Navigating the Future: How Product Life Cycle Assessment and EU Ecodesign Regulation Drive Sustainable Innovation

Understanding Product Life Cycle Assessment (LCA) and the EU Ecodesign Regulation for Sustainable Products

On March 26, 2025, KPMG’s ESG & Sustainability Consulting team hosted a webinar. The team focused on ways to measure and cut down the environmental impact of products. They used a Product Life Cycle Assessment (LCA) and looked at the new EU Ecodesign Regulation. Each word connects closely to the next. This style helps ideas stick.

Key Highlights from the Webinar

1. Life Cycle Assessment (LCA) Overview:
Experts Nina Mihajlović and Marijana Marjanović explained each step in an LCA. They showed how one tracks a product from raw material extraction to its disposal. They stressed that following international standards is key. They also shared real examples that linked changes in emissions at both company and product levels.

2. Environmental Product Declaration (EPD) and Carbon Footprint:
The session detailed how to build Environmental Product Declarations. It also showed how to calculate a product’s carbon footprint. These tools keep facts close and clear. They help companies measure impact and plan to reduce it.

3. EU Ecodesign for Sustainable Products Regulation:
This new regulation sets stricter rules for sustainable products in the EU. It now affects companies worldwide, including those in Montenegro and Serbia. A digital product passport is a central feature. This passport keeps product history visible and strengthens sustainable supply chains.

Importance and Impact

High interest in the webinar shows that sustainability matters. Sponsors and businesses now see clear links between measuring impacts and following EU rules. For companies that aim to meet global green goals, LCA and the EU Ecodesign rules are vital.

Conclusion

This event ended KPMG’s first series of online ESG seminars. It shows a strong commitment to clear, sustainable practices and easy-to-follow rules.


About the Presenters:
Nina Mihajlović, Senior Manager at KPMG ESG & Sustainability Consulting, Serbia and Montenegro


This summary offers easy-to-follow insights for businesses and stakeholders. It supports clear product design and lifecycle tracking as regulatory rules grow tighter.

Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.

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