Survey Reveals Nearly Half of U.S. Consumers Purchase Sustainable Products

A recent survey by GlobeScan, conducted in March 2025 among over 1,000 Americans, underscores the growing consumer demand for sustainable products in the United States. Despite political headwinds and fluctuating environmental policies, nearly 49% of U.S. consumers reported buying an environmentally-friendly product in the past month, marking a 6% increase since August 2024. ## Key Findings

• Rising Sustainable Purchases: Almost half of Americans actively choose sustainable products, signifying a steady growth in eco-conscious buying habits.
• Unmet Demand: Over one-third of respondents expressed a desire to buy sustainable products but faced obstacles including high prices, low awareness, and limited availability.
• Low Disinterest: Only 15% of consumers showed no interest in environmentally friendly products, highlighting broad market potential.
• Consumer Identification: Sustainable products are primarily recognized by recycled or recyclable packaging, certifications, labels, and eco-friendly materials or ingredients.

Implications for Brands

The survey results signal a resilient and expanding market for sustainable goods. Brands that can provide credible, accessible, and affordable sustainable options are well-positioned to gain long-term consumer loyalty and market share. This trend also strengthens the business case for sustainability, as consumers increasingly express their environmental values through purchasing choices.

Conclusion

The momentum for sustainable products in the U.S. continues despite political shifts. Companies investing in authentic sustainability efforts and enhancing accessibility stand to benefit from a growing base of values-driven consumers eager to support environmentally responsible brands.

Survey conducted March 25–28, 2025, by GlobeScan in partnership with Trellis; data reflects purchasing habits of more than 1,000 U.S. respondents.

Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.