Nearly Half of U.S. Consumers Purchase Sustainable Products, Reveals Recent Survey
GlobeScan ran a new survey, and Trellis reported the news. In the survey, 49% of Americans bought eco-friendly items last month. This change marks a six-point jump since the 2024 election.
Key Findings:
- Strong and Rising Demand: Almost half of U.S. consumers now choose green options. Before, 43% did so.
- Unmet Consumer Interest: Over one-third of buyers want green goods but hit barriers like high prices, low awareness, and few choices.
- Low Disinterest: Only 15% of people show no care for eco-friendly items.
- Defining Sustainability: Buyers point to recycled packaging, trusted labels, and careful sourcing as signals of green products.
Implications for Brands
Even if shifts in politics alter rules, consumer care for green products holds strong. This trend gives brands clear ways to act:
- Boost the access and low-cost nature of green goods.
- Build trust by offering clear, honest eco options.
- Win more buyers by matching products with growing green values.
Survey Details
- GlobeScan led the survey from March 25-28, 2025.
- Over 1,000 Americans took part.
- The data shows that the market for green goods is steady and strong.
Why This Matters
The survey shows that buying green helps consumers show their care for the planet. Businesses that offer true, clear green products can build trust. They set the stage for loyal customers and long-term growth.
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Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.
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