ASI Orlando 2026: Elevate Promotional Product Sales Through Sustainable Practices

Sustainability Now Essential for Promo Distributors

At ASI Orlando 2026, green work stands front and center. Lindsay Hampson of ThisRock spoke on Education Day in her session, “Sustainability That Sells: Winning More Business Through Green Practices.” Her words stress that using genuine green practices is now a must for business.

“Doing nothing is now a business risk,” Hampson said. Buyers now check each vendor’s green efforts when they request proposals and during reviews. This shift brings sustainability close to every business link.

Why Sustainability Drives Sales Growth

• Buyer expectations grow. Firms now ask for clear details on green policies, emissions, supplier ethics, and certifications.
• A clear green edge matters. Distributors without measurable eco steps risk losing deals to those who do.
• Keeping clients depends on it. Annual checks require that eco progress stays consistent.

Practical Steps for Distributors

Hampson offers these clear steps:

1. Develop a Sustainability Statement: Start with a clear, honest note that sets out your green goals.
2. Report Emissions: Track and share Scope 1, 2, and 3 greenhouse gas numbers when you can.
3. Pursue Relevant Certifications: Certifications like EcoVadis add trust that fits your company and client needs.
4. Evaluate Supply Chain & Packaging: Choose eco-friendly suppliers and switch to sustainable packaging, such as recycled paper instead of plastics.
5. Optimize Operations: Group orders to trim emissions and check energy use and waste at every level.

She suggests a 90-day plan:

• Identify key clients’ green needs,
• List your current eco practices,
• Pick one certification to work on.

Avoid Greenwashing, Emphasize Transparency

Buyers value clear and true actions. They prefer real, measurable steps over vague promises and empty words. Keep your language plain and your claims backed by solid facts.

Conclusion

Staying green is a key move for promotional product distributors who want to win more business and stay competitive. Simple, clear green plans that meet buyers’ needs can boost sales now and set a strong path for the future.

For continued insights on sustainable promotional products and industry trends, visit Promo for the Planet.

Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.