DERTOUR Launches “engage – people & planet” Label to Highlight Sustainable Travel Options

Date: November 19, 2024
Source: REWE Group Sustainability Newsroom

Overview

DERTOUR Group joins REWE Group and leads tourism. It launches the “engage – people & planet” label. This label marks travel that is sustainable. It helps consumers choose green trips. DERTOUR, ITS, and Meiers Weltreisen now show travel that meets clear standards.

What is the “engage – people & planet” Label?

The label shows two symbols. The dark green leaf has a heart shape. It marks hotels that meet rules set by the Global Sustainable Tourism Council. The light green leaf, outlined like a heart, marks tours checked by DERTOUR standards. These excursions may not have outside certification. About 1,800 hotels now use the engage label. Some appear on booking sites that use the Fairweg sustainability database.

Why This Label Matters

Laura Steden, Director Corporate Responsibility at DERTOUR Group, explains the value of the label.
• Many seals exist in tourism.
• Over a hundred labels confuse the consumer.
• The engage label acts as one clear seal.

This seal shows strict rules. It marks trips and stays that meet high ecological, social, and economic demands. The label gives travelers power. It helps them choose trips that match their values. It also lifts sustainable practice in tourism.

Strategic Goals and Future Plans

DERTOUR plans more changes.
• The group will add the engage label to every global unit. This creates a solid, standard mark in sustainability.
• DERTOUR aims for 25% of its hotels to get GSTC certification by 2025.
• The label joins the group’s Conscious Travelling website. This site gives tips on green travel and education.

Impact and Industry Context

DERTOUR moves in line with REWE Group’s green aims. The company works to reduce harm to the environment, promote fair work, and boost nature. Clear and trusted labels now help travel focus on green options. This shift meets consumer demand and inspires partners to choose sustainable paths.

About DERTOUR and REWE Group

DERTOUR, a part of REWE Group, works in tourism with a clear duty to act right. REWE Group builds its strategy on care for nature and people. It covers how products are sourced, how packaging is made, climate action, and social care.

For travelers who seek care in both nature and society, DERTOUR’s “engage – people & planet” label shows clear choices. It helps guide travelers to a sustainable future in tourism.

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