Category: Organic Innovation
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Unlocking Growth: Mastering the Marketing of Sustainable and Organic Products
A Better Way to Market Sustainable Products: Key Insights and Strategies Sustainable consumer products are increasingly favored by shoppers, yet many companies face challenges in effectively marketing these goods. Research from NYU Stern’s Center for Sustainable Business (CSB) and PwC highlights practical approaches to maximizing the value and appeal of sustainability in product marketing. The…
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Harnessing Nature: The Breakthrough Artificial Leaf Transforming CO₂ into Sustainable Chemical Fuels
Breakthrough in Sustainable Chemistry: Artificial “Leaf” Converts CO₂ into Valuable Products Scientists at the University of Cambridge have engineered an innovative solar-powered device, dubbed a “semi-artificial leaf,” that mimics natural photosynthesis to convert carbon dioxide (CO₂), water, and sunlight into useful chemical products. This advancement promises a greener alternative to fossil fuels in chemical manufacturing,…
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Confronting Greenwashing: Why Consumer Trust in Sustainable Finance Products is at Risk
Greenwashing Fears Hindering Consumer Confidence in Sustainable Finance Products A recent survey by the European Consumer Organisation (BEUC) highlights growing consumer apprehension about greenwashing, which is undermining trust and deterring investments in sustainable finance products across Europe. Key Findings from the BEUC Survey Survey Scope: More than 10,000 consumers from 11 European countries, including Belgium,…
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Elevating Sustainability: How Wilkhahn’s WiChair Redefines Eco-Friendly Furniture Design
Wilkhahn’s WiChair Wins 2026 German Sustainability Award Products German furniture maker Wilkhahn has been awarded the prestigious 2026 German Sustainability Award Products for its innovative WiChair, in the resources-transformation category. This accolade highlights outstanding achievements in sustainable design across Europe. Award Highlights The WiChair was recognized for its exceptional blend of ergonomic comfort, longevity, and…
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Unlocking Sustainability: The Ultimate Guide to Best-Selling Eco-Friendly Products for 2025
Eco-Friendly Products: 35+ Bestsellers to Watch in 2025 As climate change concerns intensify, consumer demand for sustainable goods skyrockets. According to research cited by Shopify Philippines, 64% of consumers prioritize sustainability in purchasing decisions, with 80% willing to pay a premium—up to 9.7% more—for eco-friendly products that are locally sourced, made with green materials, and…
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Navigating Sustainable Fashion: Understanding Consumer Willingness to Pay for Eco-Friendly Products
Experimental Evidence on Consumers’ Willingness to Pay in Sustainable Fashion Published: November 5, 2025, in Scientific Reports Authors: Alessandro Cascavilla, Rocco Caferra, Andrea Morone, Piergiuseppe Morone Overview This study investigates consumer purchase intentions and willingness to pay (WTP) for sustainable products within the fashion industry, focusing on leather goods with varying degrees of circularity. Grounded…
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Embracing Culture and Sustainability: The Transformative Power of OCOP Products in Vietnam’s Economic Landscape
OCOP Products: Bridging Local Culture and Sustainable Economic Value in Vietnam The recent Autumn Fair 2025 at the Vietnam Exposition Centre in Hanoi showcased the growing significance of OCOP (One Commune, One Product) branded products, highlighting their role as “cultural ambassadors” that carry rich local stories and identities. These products are increasingly recognized not only…
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Revolutionizing Energy Storage: Sustainable Sodium-Ion Batteries from Wood By-Products
Building Sustainable Sodium-Ion Batteries from Wood Industry By-Products Overview In response to the urgent demand for sustainable and resource-efficient energy storage technologies, Fraunhofer researchers and their project partners have pioneered a sodium-ion battery system using lignin—a by-product of the wood and pulp industry. This innovative approach leverages locally available, environmentally friendly materials to create cost-effective,…
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Cisco’s Circular Design Revolution: Pioneering Sustainable Products for a Greener Future
How Cisco Harnesses Circular Design for Sustainable Products Published: October 27, 2025 Author: Georgia Collins | Manufacturing Digital Overview Cisco has achieved a significant sustainability milestone by integrating circular design principles into 100% of its new products and packaging, fulfilling its 2025 fiscal year environmental goal. This accomplishment earned Cisco the 2025 Reuters Global Sustainability…
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Maximize Your Compliance: The Ultimate Readiness Assessment Tool for the Ecodesign for Sustainable Products Regulation (ESPR)
Preparing for the Ecodesign for Sustainable Products Regulation (ESPR): WBCSD Readiness Assessment Tool On April 16, 2025, the European Commission launched the Ecodesign and Energy Labelling Working Plan 2025–2030, advancing the Ecodesign for Sustainable Products Regulation (ESPR) agenda. This initiative aims to establish sustainability as the norm for products sold in the EU by introducing…
