Category: Sustainability
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Cotton and responsible brand storytelling
Cotton is one of the most widely used natural fibers in the world, but its environmental impact and ethical sourcing have come under scrutiny in recent years. From excessive water usage and pesticide applications to greenhouse gas emissions and labor exploitation, the cotton industry faces significant challenges. However, the emergence of responsible brands that prioritize…
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Empowering Change: Why Nearly 50% of U.S. Consumers Choose Sustainable Products and What It Means for Brands
Nearly Half of U.S. Consumers Purchase Sustainable Products, Survey Finds GlobeScan and Trellis teamed up for a survey. It shows U.S. buyers choose sustainable items. The survey, run in March 2025 with 1,000+ people, tells us: 49% of consumers bought an eco-friendly product last month. This is a 6-point jump from August 2024. 15% of…
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10 Game-Changing Sustainable Products You Need to Know About for a Greener Future
Top 10 Sustainable Consumer Products: Innovations Driving Eco-Friendly Choices Published by Sustainability Magazine, June 5, 2025 By James Darley Climate action grows. Consumer choices and company ideas work as partners. This article shows ten sustainable products. New technology and a circular way of thinking help shoppers cut waste. These products do not lower quality or…
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Unlocking Sales Potential: The Power of Sustainable Product Labels in Today’s Market
Research Shows Sustainable Labels Boost Product Sales Consumers want eco-friendly products. Many retailers now use clear eco labels. Caroline Wang (PhD candidate, Northwestern University) and Sherry He (Assistant Professor, Michigan State University) studied these labels. Their work, published in Harvard Business Review, shows that these signs help sales. Key Findings Increased Consumer Visibility Labels like…
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Greenwashing Exposed: ASA’s Ruling on Nike, Lacoste, and Superdry’s Misleading Sustainability Claims
ASA Bans Nike, Lacoste, and Superdry Ads for Misleading Sustainability Claims The UK’s Advertising Standards Authority (ASA) banned paid Google ads from Nike, Lacoste, and Superdry. ASA did this because the ads misled consumers about the sustainability of the products. The decision came in June 2025. ASA used an AI tool, Active Ad Monitoring, to…
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From Intention to Action: Transforming Sustainable Purchasing for Consumers and Brands
Turning Intention to Action in Sustainable Purchasing: Key Insights from WSJ and Deloitte Report Consumers support the green cause. They state care for nature. Yet, when they shop, cost, taste, and value pull them away. A report by Deloitte and the Ad Council, titled Unpacking the Sustainability Dilemma: How Consumer Values Become Choices, shows this…
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Cotton policy and green fashion standards
In today’s fashion landscape, the conversation surrounding cotton policy and green fashion standards is increasingly vital. With the growing awareness of the environmental impacts of conventional cotton production, including excessive water use, pesticide application, and greenhouse gas emissions, consumers and brands alike are turning to sustainability. This article aims to demystify cotton policy and highlight…
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Top 38 Eco-Friendly and Organic Products to Boost Your Sustainable Business in 2026
Eco-Friendly Products: Top 38 Bestsellers for 2026 Climate worries rise. Consumers now value sustainability. A study shows 64% of buyers need green products. Eighty percent pay up to 9.7% more when products are local, eco-friendly, and low carbon. Selling green products helps the planet and opens a business chance. What Are Eco-Friendly Products? Eco-friendly products…
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Unlocking Green Growth: The Ultimate Guide to Marketing Sustainable and Organic Products Effectively
A Better Way to Market Sustainable Products Overview Consumer demand for sustainable products is growing. Many companies struggle to use this green demand well. They must show business value, mix sustainability with other features, and send messages that people trust. Many claims and certifications crowd the market. Research from NYU Stern’s Center for Sustainable Business…
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Eco-Friendly Freshness: Discover the Best Sustainable Body Washes for a Greener Clean
Best Sustainable Body Washes: Consumer Reports Analysis Overview Consumer Reports and Made Safe and Made Wise work together. They focus on ingredient safety and sustainability. They looked at over 100 body washes. Their study shows many brands carry ingredients that can harm health and nature. They also found body washes that are safer and greener.…
