Category: Sustainable Living
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Harnessing the Green Wave: Effective Strategies for Marketing Sustainable and Organic Products

A Better Way to Market Sustainable Products: Insights from NYU Stern and PwC Sustainable consumer products are increasingly in demand, yet companies often struggle to tap into this green market effectively. Challenges include demonstrating growth potential and price premiums, balancing sustainability with other product features, and delivering trustworthy marketing messages. Strong Growth and Price Premiums…
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Dress With the Future in Mind

In a world where fashion trends change as quickly as the seasons, it’s time to pause and ask ourselves: How can we dress with the future in mind? The current fashion industry is a colossal player in the global economy, but it also carries a heavy burden on our planet’s resources and wellbeing. As eco-conscious…
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Transforming Consumer Behavior: The Power of Design for Sustainable Living in Everyday Products

Design for Sustainable Behaviour: Using Products to Change Consumer Behaviour Authors: Tracy Bhamra, Debra Lilley (Loughborough University), Tang Tang (University of Leeds) Published: December 2011, The Design Journal, Volume 14, Issue 4, Pages 427-445 DOI: 10.2752/175630611X13091688930453 Overview The article explores Design for Sustainable Behaviour (DfSB), an approach within sustainable design that aims to reduce the…
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The Rebel’s Guide to Ethical Fashion

In a world where fashion often seems synonymous with excess and waste, a new movement is on the rise—a movement that champions conscious choices, sustainability, and a style that reflects our values. Welcome to ‘The Rebel’s Guide to Ethical Fashion,’ where we delve into the heart of fashion’s revolutionary wave. Here, we explore the principles…
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Nepal’s Sustainable Triumph: 10 Authentic Organic Exports Shaping the Future of Eco-Conscious Trade in 2026

Nepal’s Rising Exports 2026: 10 Authentic Products Shaping Global Sustainable Trade Nepal’s unique blend of ancient craftsmanship and ecological mindfulness is propelling its exports onto the world stage in 2026. As global markets increasingly prioritize ethical consumption and sustainability, Nepal’s authentic products—from the Himalayas—are gaining prominence among eco-conscious consumers and brands worldwide. Below is a…
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Start Your Style Revolution Here

In a world where fast fashion reigns supreme, the call for conscious consumerism has never been louder. Are you ready to embark on a journey that goes beyond just looking good? It’s time to start your style revolution here! This movement is not just about what you wear; it’s a celebration of who you are…
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Unlocking Sales: The Power of Sustainable Labels in Consumer Purchases

Research Finds Sustainable Labels Boost Product Sales A recent study highlighted by Harvard Business Review confirms that labeling products as sustainable significantly enhances consumer purchasing behavior. As awareness of environmental issues rises, brands are increasingly using sustainability certifications to attract eco-conscious buyers. Key Insights Growing Trend in Sustainability Labels: Retailers like Amazon with “Climate Pledge…
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Make the Switch to Eco Threads

In a world where fashion trends change faster than you can say ‘sustainable style,’ making the switch to eco threads is more than just a passing trend—it’s a powerful movement towards a healthier planet. Each piece of clothing we choose to wear tells a story; it can reflect who we are while influencing our world.…
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Eco-Friendly Innovations: Discovering Sustainable and Organic Products at Kasauli Lit Fest 2025

Panjab University Team Showcases Eco-Friendly Products at Kasauli Literary Festival 2025 Chandigarh, October 12, 2025 – The Enactus SSBUICET team from Panjab University made a significant impact at the Khushwant Singh Literary Fest (KSLF) 2025 held in Kasauli from October 10 to 12 by promoting sustainability and community empowerment through eco-friendly products. Eco-Friendly Initiatives and…
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Conscious Couture Is Here

In a world bustling with fast fashion and disposable trends, a vibrant shift is taking place—a renaissance of sartorial consciousness. Welcome to the era where Conscious Couture Is Here. This is not just a fashion statement, but a profound movement that breathes life, intention, and ethical practices into our wardrobes, allowing us to express our…