Tag: Eco News
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Empowering Change: Why Nearly 50% of U.S. Consumers Choose Sustainable Products and What It Means for Brands
Nearly Half of U.S. Consumers Purchase Sustainable Products, Survey Finds GlobeScan and Trellis teamed up for a survey. It shows U.S. buyers choose sustainable items. The survey, run in March 2025 with 1,000+ people, tells us: 49% of consumers bought an eco-friendly product last month. This is a 6-point jump from August 2024. 15% of…
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Consumer Momentum: Survey Reveals Nearly Half of Americans Embrace Sustainable Products
Nearly Half of U.S. Consumers Buy Sustainable Products: Survey Insights A recent survey conducted by GlobeScan in partnership with Trellis reveals that nearly 49% of American consumers purchased at least one environmentally-friendly product in the past month, marking a 6% increase since August 2024. The survey, held in March 2025 with over 1,000 respondents, highlights…
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10 Game-Changing Sustainable Products You Need to Know About for a Greener Future
Top 10 Sustainable Consumer Products: Innovations Driving Eco-Friendly Choices Published by Sustainability Magazine, June 5, 2025 By James Darley Climate action grows. Consumer choices and company ideas work as partners. This article shows ten sustainable products. New technology and a circular way of thinking help shoppers cut waste. These products do not lower quality or…
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Top 10 Must-Have Sustainable and Organic Consumer Products Revolutionizing Eco-Friendly Living
Top 10 Sustainable Consumer Products: Innovations Driving Green Choices in 2025 As environmental concerns continue to shape consumer behavior, sustainable products are gaining momentum, combining corporate innovation with conscious consumerism. Sustainability Magazine’s June 2025 feature spotlights ten transformative products—from energy-saving smart home devices to biodegradable footwear—that exemplify how companies and individuals can jointly contribute to…
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Unlocking Sales Potential: The Power of Sustainable Product Labels in Today’s Market
Research Shows Sustainable Labels Boost Product Sales Consumers want eco-friendly products. Many retailers now use clear eco labels. Caroline Wang (PhD candidate, Northwestern University) and Sherry He (Assistant Professor, Michigan State University) studied these labels. Their work, published in Harvard Business Review, shows that these signs help sales. Key Findings Increased Consumer Visibility Labels like…
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Unlocking Sales: The Power of Sustainable Product Labels in the Modern Market
Research Shows Sustainability Labels Boost Product Sales As consumer demand for eco-friendly options rises, retailers increasingly attach sustainability labels to their products, aiming to inform buyers about environmental benefits. Notable examples include Amazon’s “Climate Pledge Friendly,” Target’s “Target Zero,” and Wayfair’s “Shop Sustainably” badges. But do these labels actually drive more purchases? Key Findings from…
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Greenwashing Exposed: ASA’s Ruling on Nike, Lacoste, and Superdry’s Misleading Sustainability Claims
ASA Bans Nike, Lacoste, and Superdry Ads for Misleading Sustainability Claims The UK’s Advertising Standards Authority (ASA) banned paid Google ads from Nike, Lacoste, and Superdry. ASA did this because the ads misled consumers about the sustainability of the products. The decision came in June 2025. ASA used an AI tool, Active Ad Monitoring, to…
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Unmasking Greenwashing: ASA’s Ruling on Nike, Lacoste, and Superdry’s Misleading Sustainability Claims
ASA Bans Misleading Sustainability Claims by Nike, Lacoste, and Superdry in UK Ads The British Advertising Standards Authority (ASA) has banned Google search ads from Nike, Lacoste, and Superdry for making misleading environmental sustainability claims about their products. This enforcement follows an ASA investigation using its AI-powered Active Ad Monitoring system, targeting the retail fashion…
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From Intention to Action: Transforming Sustainable Purchasing for Consumers and Brands
Turning Intention to Action in Sustainable Purchasing: Key Insights from WSJ and Deloitte Report Consumers support the green cause. They state care for nature. Yet, when they shop, cost, taste, and value pull them away. A report by Deloitte and the Ad Council, titled Unpacking the Sustainability Dilemma: How Consumer Values Become Choices, shows this…
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Sustainable Choices: Turning Consumer Intent into Action for a Greener Future
Turning Intention into Action in Sustainable Purchasing: Insights from Deloitte & Ad Council Sustainability is a growing concern among consumers, but a key challenge persists: how to convert expressed environmental values into real buying behaviors. A recent Deloitte and Ad Council report titled Unpacking the Sustainability Dilemma: How Consumer Values Become Choices explores this gap…
