Tag: Environmental Impact
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Harnessing the Green Wave: Effective Strategies for Marketing Sustainable and Organic Products
A Better Way to Market Sustainable Products: Insights from NYU Stern and PwC Sustainable consumer products are increasingly in demand, yet companies often struggle to tap into this green market effectively. Challenges include demonstrating growth potential and price premiums, balancing sustainability with other product features, and delivering trustworthy marketing messages. Strong Growth and Price Premiums…
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Transforming Consumer Behavior: The Power of Design for Sustainable Living in Everyday Products
Design for Sustainable Behaviour: Using Products to Change Consumer Behaviour Authors: Tracy Bhamra, Debra Lilley (Loughborough University), Tang Tang (University of Leeds) Published: December 2011, The Design Journal, Volume 14, Issue 4, Pages 427-445 DOI: 10.2752/175630611X13091688930453 Overview The article explores Design for Sustainable Behaviour (DfSB), an approach within sustainable design that aims to reduce the…
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Nepal’s Sustainable Triumph: 10 Authentic Organic Exports Shaping the Future of Eco-Conscious Trade in 2026
Nepal’s Rising Exports 2026: 10 Authentic Products Shaping Global Sustainable Trade Nepal’s unique blend of ancient craftsmanship and ecological mindfulness is propelling its exports onto the world stage in 2026. As global markets increasingly prioritize ethical consumption and sustainability, Nepal’s authentic products—from the Himalayas—are gaining prominence among eco-conscious consumers and brands worldwide. Below is a…
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Unlocking Sales: The Power of Sustainable Labels in Consumer Purchases
Research Finds Sustainable Labels Boost Product Sales A recent study highlighted by Harvard Business Review confirms that labeling products as sustainable significantly enhances consumer purchasing behavior. As awareness of environmental issues rises, brands are increasingly using sustainability certifications to attract eco-conscious buyers. Key Insights Growing Trend in Sustainability Labels: Retailers like Amazon with “Climate Pledge…
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Eco-Friendly Innovations: Discovering Sustainable and Organic Products at Kasauli Lit Fest 2025
Panjab University Team Showcases Eco-Friendly Products at Kasauli Literary Festival 2025 Chandigarh, October 12, 2025 – The Enactus SSBUICET team from Panjab University made a significant impact at the Khushwant Singh Literary Fest (KSLF) 2025 held in Kasauli from October 10 to 12 by promoting sustainability and community empowerment through eco-friendly products. Eco-Friendly Initiatives and…
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Eco-Friendly Excellence: Unveiling the Sustainable Future of Air Purifiers
Sustainable Air Purifiers: Balancing Eco-Friendliness with High Performance In an era marked by mounting electronic waste and environmental concerns, the air purifier industry faces scrutiny over sustainability. Globally, electronic waste reached 62 million tons in 2022 and is expected to exceed 82 million tons by 2030, with less than 25% being properly recycled[^1]. Many products,…
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Navigating Greenwashing Risks: A Guide for Asset Managers in the Era of Sustainable Investment
How Can Asset Managers Navigate Greenwashing Risks? | EY Switzerland Overview Greenwashing—the practice of making misleading claims about the sustainability of products or investments—poses significant challenges for asset managers in today’s evolving regulatory and market landscape. With increasing demand for sustainable investment options, ensuring truthful and transparent communication is critical to maintaining investor trust and…
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Embracing a Greener Future: LANXESS’s Commitment to Sustainable and Organic Products
LANXESS Sustainable Product Portfolio: Driving Climate-Neutral Innovations by 2050 Commitment to Climate-Neutral Products LANXESS, a global specialty chemicals company headquartered in Cologne, is committed to transforming its entire product portfolio to achieve climate neutrality by 2050. This ambitious goal guides the company’s innovation strategies, sustainable supply chain management, and new product development efforts aimed at…
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Unlocking Health and Sustainability: Lidl’s New Live Well Logo for Organic and Sustainable Choices
Lidl Launches Live Well Logo to Highlight Healthy, Sustainable Products On 21 August 2025, Lidl GB introduced the Live Well logo, an innovative health and sustainability marker for its own-label products. This initiative positions Lidl as the first UK discount supermarket to adopt a combined health and environmental standard, helping shoppers easily identify products that…
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Measuring Sustainable Consumption: Developing a Comprehensive Scale for Eco-Friendly Clothing Choices
Developing a Scale for Measuring Sustainable Consumption of Clothing Products (SCCP) Background: Industry Challenges and Research Gaps The clothing industry faces intense scrutiny for its role in environmental degradation and unethical labor practices, largely fueled by mass production and overconsumption. While many companies adopt sustainability as a marketing strategy, the concept of Sustainable Consumption of…
