Tag: Environmental Impact
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Elevate Your Brand: 13 Inspiring Examples of Sustainable Marketing Strategies for Eco-Conscious Businesses
13 Examples of Sustainable Marketing: Strategies for Environmental and Social Impact Sustainable marketing integrates environmental, social, and governance (ESG) principles into a brand’s promotional strategies, enhancing reputation, customer engagement, and sales while supporting sustainable development. Highlighting real-world examples, this guide presents 13 effective sustainable marketing tactics. 1. Share Sustainability Content on Social Media Brands like…
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Green Gifting: 10 Expert-Approved Ways to Celebrate a Sustainable Holiday Season
10 Easy Ways to Have a Sustainable Holiday, According to Experts The holiday season, spanning from Thanksgiving to year-end celebrations, is notorious for generating excessive waste. Ryan Zimmerman, Director of Communications & Partnerships at Grove Collaborative — the world’s first plastic-neutral retailer — shares practical tips and product recommendations to help consumers embrace a more…
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Unlocking Sustainable Manufacturing: The Crucial Links Between Carbon Footprint Methodologies, Product Development, and Regulatory Compliance
Linking Carbon Footprint Methodologies and Environmental Protection via Sustainable Product Development in China Overview A recent study published in Scientific Reports (2025) examines how carbon footprint methodologies (CFM) influence environmental protection (EP) through sustainable product development (SPD), with regulatory compliance moderating these relationships. The research focuses on China’s manufacturing sector, a key global player marked…
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Rising Demand for Sustainability: Nearly 50% of U.S. Consumers Purchase Eco-Friendly Products, Survey Finds
Survey Reveals Nearly Half of U.S. Consumers Purchase Sustainable Products A recent GlobeScan survey, conducted in March 2025 with over 1,000 American respondents, highlights a rising trend in consumer preference for sustainable products in the United States. Key findings include: Growing Demand: Nearly 49% of U.S. consumers reported buying an environmentally friendly product within the…
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Unlocking Consumer Behavior: What Shoppers Really Value in Sustainable Health and Beauty Products
Shoppers Prioritize Factors Beyond Ecolabels in Sustainable Personal Care Purchases A recent comprehensive study by Stanford Graduate School of Business marketing professor Yewon Kim and University of Rochester’s Kristina Brecko reveals that while sustainable product claims in personal care proliferate, most consumers prioritize other purchasing factors over ecolabels. Key Study Insights Product Claims and Market…
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Unlocking the Secrets of Consumer Behavior: What Drives Demand for Eco-Friendly and Organic Products?
Consumer Behaviour for Eco-Friendly Products: Key Insights Overview A December 2022 study published in the International Journal of Food Sciences and Nutrition by Nikita Yadav investigates the factors influencing consumer demand for eco-friendly (green) products. The study challenges the common belief that higher prices significantly deter consumers from purchasing green products, instead highlighting other critical…
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The Truth About Eco-Friendly Products: Navigating Sustainability in a Greenwashed Marketplace
Are Eco-Friendly Products Better for the Planet? Eco-friendly products have become commonplace, with labels promising sustainability and reduced environmental harm. However, evaluating their true impact requires understanding what “eco-friendly” means, how these goods are produced, and the challenges posed by marketing tactics like greenwashing. The Boom of Eco-Friendly Labels The global market for eco-friendly products…
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Unlocking Consumer Loyalty: Why Sustainable Labels Drive Sales Success in Today’s Marketplace
Research Shows Sustainable Labels Boost Product Sales As consumer demand for environmentally responsible products surges, retailers increasingly use sustainability labels to highlight eco-friendly attributes. Prominent examples include Amazon’s “Climate Pledge Friendly,” Target’s “Target Zero,” and Wayfair’s “Shop Sustainably” badges. These labels provide shoppers with clearer insights into the environmental impact of their purchases. Key Findings…
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Unlocking Customer Loyalty: A Comprehensive Framework for Continuous Purchasing of Sustainable Products
Antecedents of Continuous Purchase Behavior for Sustainable Products: An Integrated Conceptual Framework and Review Published in Journal of Consumer Behaviour, Volume 24, Issue 4 (2025) Authors: Purva Agarwal, Divesh Kumar, Rajesh Katiyar DOI: https://doi.org/10.1002/cb.2487 Overview This 2025 study by Agarwal et al. explores the persistent challenge of encouraging continuous purchasing of sustainable products despite growing…
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Unlocking Consumer Trust: The Rise of Eco-Friendly Products and Their Effective Performance
Customers Increasingly Embrace Eco-Friendly Products: New Research Dispels Performance Myths Overview Recent research from the Kellogg School of Management challenges the long-held belief that eco-friendly products are less effective than their conventional counterparts. This “sustainability liability” perception has historically caused companies to hesitate in developing sustainable alternatives. However, new evidence shows that consumers now view…
